Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital

By |2018-07-12T00:34:42+00:00July 12th, 2018|AdWords, Attribution, B2B Marketing, cannabis advertising, cannabis industry, cannabis marketing, Conversion Optimization, Digital Media, online advertising, paid search, SEM, SEO|

In an era where a site containing erotic, alcohol, tobacco, gambling or other salacious content can more easily buy online ads from major networks than a site offering cannabis products or services, staying current on what's truly available for your specific category of cannabis web site is no longer optional. Our team has spent more than 60 years in combined experience, plus more than $300 million is deal flow, working on the online marketing & buying of digital advertising for companies across the age restricted content spectrum. As specifically related to my experience with handling the buying of traffic & ad space, here is the latest view of the state of the state of digital ad buys for cannabis brands: Paid search, aka SEM [...]

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Meet Becky at XBiz Miami – Let’s talk Conversions and Digital Media Services

By |2018-05-29T14:33:10+00:00May 29th, 2018|adtech, Adult, age restricted advertising, martech, Uncategorized|

On behalf of the Buoyancy Digital team, we are pleased to announce that our COO, Becky DeForest will be in attendance this week at the XBiz Miami conference. She is in charge of all agency client conversion rate optimization & marketing funnel programs and may have a solution for your business. Becky was the co-founder of AdultRevenueService, aka ARS, which was one of the first and largest eCommerce subscription site portfolios & affiliate networks in the world and now she wants to help other age-restricted brands with their marketing technology needs, in tandem with the full suite of digital advertising services offered by the Buoyancy Digital agency. If you have time, send her a message or find her on the show floor May 30th. Let's [...]

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Relationships Matter – Even in the Adult Industry

By |2018-05-24T17:59:57+00:00May 24th, 2018|Adult|

Let’s face it, the adult internet game has always been rife with competition. Everyone is trying to get their slice of the porn industry pie. When competition is fierce and the amount of porn available online is so staggering, it is almost serendipitous when someone lands on your porn site, especially if you aren’t actively advertising. As a site operator, it can be difficult to compete in the adult content landscape, but there are ways to do so. One is niche - the narrower the niche your content covers, the better your chances of competing are. Relationship is another way that you can set yourself apart from the competition. Relationship has been a difference maker in sales since the beginning, when the first cave [...]

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Conversion and Landing Page Optimization from Buoyancy Digital

By |2018-05-22T15:15:45+00:00May 22nd, 2018|Attribution, Conversion Optimization, Customer Experience, Digital Media, Ecommerce, ecommerce tools|

Let’s Fix your Conversion Process and Web Site Output We are pleased to announce the availability of high level marketing infrastructure & operational support services. Our operations chief Becky brings over 20 years of proven talents with optimizing the digital end user experience to drive sales. She was a co-founder at ARS, one of the first and largest subscription content eCommerce site portfolios & affiliate networks online. Becky and the Buoyancy Digital team will strategize and build optimized digital marketing infrastructure that blends content with user intelligence, personalization and automation to develop & nurture relationships via digital communication channels until they become profitable. This offering is agnostic of how the client is sourcing their digital visitors, as well as their specific eCommerce business models & [...]

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Retail Advertising with Google – Live Presentation by Buoyancy Digital in Colorado Springs

By |2018-05-17T18:49:43+00:00May 17th, 2018|AdWords, Conversion Optimization, Digital Media, SEM, sem tools|

Looking to boost revenue and sales for your retail business? Come join local agency Buoyancy Digital for a Google Partners Livestream on June 20 at the @EpiCentral office in Colorado Springs. Register now at https://partnersconnect.withgoogle.com/event/buoyancy-digital-llc We are a Google AdWords accredited agency with over 60 years of combined experience in digital marketing, SEM, eCommerce operations, SEO & affiliate & influencer program management.

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Buoyancy Digital joins NCIA, supporting age restricted digital media for cannabis brands

By |2018-02-08T15:48:08+00:00February 8th, 2018|cannabis advertising, cannabis industry, cannabis marketing, online advertising, youth safety online|

          February  2018 (Colorado Springs CO) Buoyancy Digital (BD) is pleased to announce its membership in the National Cannabis Industry Association, in support of responsible online advertising for brands within the age restricted cannabis industry, Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditation from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau (IAB), as well as AdWords/Google Partners and BingAds. NCIA is the only national trade association advancing the interests of the legitimate [...]

ResponsiTech and Buoyancy Digital Announce Authorized Channel Partnership

By |2018-02-06T14:37:17+00:00February 6th, 2018|age restricted advertising, cannabis industry, Digital Media, online advertising, youth safety online|

      February 6, 2018 (Redondo Beach CA) Responsible Internet Technology Company (ResponsiTech) and Buoyancy Digital (BD) are pleased to announce their Authorized Channel Partnership in support of online youth safety. ResponsiTech is a for-profit youth safety technology corporation that integrates cannabis-specific youth safety best practices in its Responsible Youth Safety (RYS) membership program and monitors members for compliance. Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditations from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau [...]

Buoyancy Digital and Cyber Stampede Digital Media Support Military History Publisher Monroe Publications

By |2017-05-11T15:36:06+00:00May 11th, 2017|comic books, comics, education, military history, Monroe Publications, pearl harbor, SEO, Social Media Marketing, war books, world war ii|

In tandem with our longtime sister company Cyber Stampede Digital Media, we are proud to support the digital marketing efforts for military history publisher Monroe Publications & its’s World War II Comix imprint. Click for more information on Monroe Publications Check out their portfolio of full color World War II Comix for sale, available in digital and print formats.

Army and Navy Academy alumni weekend 2017 – find lodging

By |2017-04-22T16:34:33+00:00March 24th, 2017|Alumni events, Army and Navy Academy, education|

Proud to be part of the alumni from the Army and Navy Academy in Carlsbad, California. With Spring upon us, the 2017 alumni weekend is coming up May 18-21. For more information on this year's events, follow the Academy on Facebook or head over to the ANA Alumni page     To find all available airbnb, apartments and select hotel rentals for alumni weekend, check out the map below, courtesy of Stay22 & Scott Rabinowitz, ANA '88 and founder at Buoyancy Digital: View Army Navy Academy Alumni Weekend hotels and apartments on Stay22