Interactive Overlays are the Future of Online Video Advertising

By | 2017-04-22T16:34:39+00:00 September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]

Keyword research tool SEMRush endorsed by Buoyancy Digital agency

By | 2017-04-22T16:34:39+00:00 July 7th, 2016|adtech, AdWords, Conversion Optimization, Digital Media, keyword research, martech, SEM, sem tools, seo tools|

Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.

The Attribution Question in Digital Media

By | 2017-04-22T16:34:40+00:00 May 6th, 2016|Attribution, Conversion Optimization, Digital Media, Ecommerce|

  The Attribution Question Like many of you, I look at traffic and conversion reports every day for various ad campaigns from different digital traffic sources for various advertised offers. Accordingly, the ads placed, whether SEM/paid search, display, social, or otherwise get optimized both manually and systematically on a regular basis to extract the best possible results. There are typically target CPA or ROAS goals baked into every campaign purchased, with pixels, tracking URL’s, cookies and various other technical methodologies to generate reports showing tangible results which validate success or show where improvements can be made….or both. Simple enough, right? Attribution for digital media buys in your bag of marketing tricks (aka layers of the funnel) comes down to assigning credit where credit is due, [...]

The Hack That Converts Paid Traffic 2-3x Better

By | 2017-04-22T16:34:41+00:00 April 21st, 2016|Conversion Optimization|

Over the span of almost 20 years, I’ve bought and sold more than a billion click-throughs. Ahhh, the love/hate relationship with paid traffic. On the one hand, it’s great -- a way to get more eyeballs with minimal effort. On the other, it’s one of the most frustrating parts of running a large-scale business. You’re paying for all this traffic, but are you really seeing ROI? How do you make sure it converts? I’ve worked in media planning and online advertising sales practically since its inception. I’ve helped buy and distribute traffic for countless brand and eCommerce clients, plus all manner of digital media vendors. Every single one sought better conversion ratios and/or higher order values. Bottom line: they all wanted measurable ROI from [...]

Top 4 Subscription Marketing Lessons for Mainstream Sites from Adult Industry

By | 2017-04-22T16:34:41+00:00 April 15th, 2016|Conversion Optimization|

Scott Rabinowitz doesn't get many calls from business reporters who want to write serious stories. He understands, "They tend to focus more on the controversial rather than our business practices. It's more fun and amusing than asking me to provide analytical feedback." But we suspect mainstream content marketers could learn a lot from the adult world. After all, it's a massive, intensely competitive, industry selling millions of subscriptions across every demographic over 18. As Rabinowitz points out, "It's relevant to all humanity; and one third of searches across search engines are adult on everyone's network, not just one part." Also, VCs and banks won't touch the industry for the most part - so adult subscription marketers have to make at least a dollar back for [...]