As we know all too well, a single merchant can wind up using & thus paying for use of multiple CRM, eCommerce, Point-of-Sale/POS and other systems when one commerce-centric solution can do the job. Having polled clients and colleagues who offer commerce across multiple channels from in-person to events to online (social and web), over 88% told us that use of the Square system of card readers, POS and the included eCommerce management software has simplified their business and given them back some of their time that used to go towards pulling data and managing accounts on multiple platforms. Square sets the gold standard.