/Scott Rabinowitz

About Scott Rabinowitz

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So far Scott Rabinowitz has created 15 blog entries.

Keyword research tool SEMRush endorsed by Buoyancy Digital agency

By |2017-04-22T16:34:39+00:00July 7th, 2016|adtech, AdWords, Conversion Optimization, Digital Media, keyword research, martech, SEM, sem tools, seo tools|

Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.

RateMyTeachers.com retains Buoyancy Digital for Ad Sales Support

By |2017-04-22T16:34:40+00:00May 19th, 2016|Digital Media, Digital Media Sales, Ecommerce, Online Advertising Sales|

RateMyTeachers.com is one of the top tier sites on the web for student user generated reviews of teachers and schools across the USA, and now in Canada & the United Kingdom. The site, in operation since 2001, was founded by the same team that created RateMyProfessors.com, which was ultimately sold to Viacom, Inc. Having served more than 100 million users over 16 years, the RateMyTeachers site provides very robust advertising opportunities for merchants seeking well qualified EDU traffic. RateMyTeachers.com has retained Buoyancy Digital's Chief, Scott Rabinowitz, to support the expansion of its in-house affiliate and advertising revenue programs on the site. If you are a brand marketer, ad agency, or ad network service provider who seeks to promote relevant offerings direct to students, parents & [...]

The Attribution Question in Digital Media

By |2017-04-22T16:34:40+00:00May 6th, 2016|Attribution, Conversion Optimization, Digital Media, Ecommerce|

  The Attribution Question Like many of you, I look at traffic and conversion reports every day for various ad campaigns from different digital traffic sources for various advertised offers. Accordingly, the ads placed, whether SEM/paid search, display, social, or otherwise get optimized both manually and systematically on a regular basis to extract the best possible results. There are typically target CPA or ROAS goals baked into every campaign purchased, with pixels, tracking URL’s, cookies and various other technical methodologies to generate reports showing tangible results which validate success or show where improvements can be made….or both. Simple enough, right? Attribution for digital media buys in your bag of marketing tricks (aka layers of the funnel) comes down to assigning credit where credit is due, [...]