On location from USCC Expo in Phoenix, CannabisRadio interviews our very own Scott Rabinowitz about setting a complete digital marketing strategy beyond social media for cannabis businesses. This is important because, regardless of market sector, in a consumer-driven market like cannabis, consumers will want a particular product as well as a particular experience. Remember that not everyone is on IG or FB. In this quick, 15 minute interview, our founder Scott covers some great points: Why your marketing plan should include a comprehensive digital advertising section. How to lower your risk for compliance issues How to get better advertising acceptance on digital properties How to work with a digital marketing & advertising agency, even with an in house team Listen in now! [...]
An announcement from our friends at the RAD Expo. Buoyancy Digital, the industry's premier online ad agency for adult use brands, will be there and we look forward to meeting new and established cannabis retailers and dispensaries. Let's talk traffic, for your facilities and your web sites. The RAD Expo returns this fall for marijuana retailers Following the RAD Expo’s huge success in January, Marijuana Venture will be producing the next RAD (Retail and Dispensary) Expo this October 10-11 in Portland, Oregon. The B2B event is 100% focused on marijuana retail and dispensary businesses. Because the RAD Expo is free for marijuana retail and dispensary owners, buyers and employees, the quality of attendees was a difference-maker for many exhibitors. “The RAD Expo is [...]
Buoyancy Digital is honored to support the US Cannabis Conference in Miami next week. Agency founder Scott Rabinowitz will be a speaking as a panelist at the event, discussing best practices for Youth Safety and media buying for cannabis brands online.
On behalf of the Buoyancy Digital ad agency team, we are grateful to NCIA and CannabisRadio for having our founder, Scott Rabinowitz on their show. Topics covered included SEO for cannabis web sites, as well as tips for online advertising & #YouthSafety compliance for cannabis brands online. Grab a coffee and have a listen. Want to talk about your online advertising # SEO needs and operate in the cannabis industry? Give us a shout and we'll be back to you within a business day to talk solutions specific to your digital marketing needs. Buoyancy Digital is the leading digital advertising agency for age restricted brands worldwide, proud members of #NCIA & supporting #YouthSafety firm ResponsiTech. Reach us via https://buoyancydigital.com/cannabis
One thing that is unique to the cannabis industry versus most others when it comes to paid search advertising (SEM) using mediums such as Google and Bing is that this is not an option available for most cannabis content sites of any variety. Bing and Google do not allow paid search ads to run within their networks for dispensaries & other core cannabis brand web sites. This takes away potentially 50% of the search engine advertising opportunities, leaving only one big opportunity available to get found in search, and that is SEO or the process of Search Engine Optimization. You now are left with this question. What is SEO ? -Determining if your site is already optimized for search engines couldn’t be simpler. Select [...]
Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital
In an era where a site containing erotic, alcohol, tobacco, gambling or other salacious content can more easily buy online ads from major networks than a site offering cannabis products or services, staying current on what's truly available for your specific category of cannabis web site is no longer optional. Our team has spent more than 60 years in combined experience, plus more than $300 million is deal flow, working on the online marketing & buying of digital advertising for companies across the age restricted content spectrum. As specifically related to my experience with handling the buying of traffic & ad space, here is the latest view of the state of the state of digital ad buys for cannabis brands: Paid search, aka SEM [...]
February 2018 (Colorado Springs CO) Buoyancy Digital (BD) is pleased to announce its membership in the National Cannabis Industry Association, in support of responsible online advertising for brands within the age restricted cannabis industry, Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditation from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau (IAB), as well as AdWords/Google Partners and BingAds. NCIA is the only national trade association advancing the interests of the legitimate [...]