Coupon Fatigue & Promo Codes in eCommerce – Time to Rethink Your Views
It’s 2015. eCommerce in its various forms is now almost 20 years old. Marketing and incentive techniques for attracting and converting consumers to sale across industries have evolved. Perhaps almost as ubiquitous as the leaderboards and banners used to convey incentives & promos are the infamous promo/discount/coupon codes themselves. A promo code is not necessarily the same thing as a coupon or discount code and the distinction between the two is critical to understand, whether you lead companies engaged in direct response eCommerce, invest in them, or are part of the marketing and eCommerce working groups within companies that use promo tools in their work to meet sell through, margin and related business objectives. Promo codes which require the end user to enter into a [...]