/Subscriptions

Cannabusiness & Subscriptions: Why a Subscription Model Is Welcomed by Consumers & Businesses

By |2018-10-22T16:11:49+00:00October 22nd, 2018|cannabis industry, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate repeated cash flow that is steady and predictable. But not all businesses are comfortable with a recurring income model. During a client discovery call, I was baffled to learn that a company was going to launch a monthly experience box, but they weren’t going to use a subscription business model for their product. They had the impression that monthly billing in a subscription model was a shady practice and consumers felt the same way. Here are my thoughts on why a subscription business model is welcome by cannabis consumers just as much as cannabis businesses and how you can execute the model successfully. Consumers Love Subscriptions Consumer adoption of subscription-based products has [...]

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Cannabusiness & Subscriptions: Recurring Revenue for the Cannabis Industry

By |2018-09-06T18:15:48+00:00August 30th, 2018|cannabis industry, Consumer Products, Ecommerce, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate recurring revenue. Repeated cash flow that is steady and predictable is business nirvana. However, before you can build predictable cash flow and revenue, you need to know what the critical success factors of a subscription business model are and how to accurately measure them. Cannabis products & delivery services are perfect candidates for use in subscription business models. Because they are consumed and need ongoing replenishment, providing products on a timely basis, as the customer needs it, fulfills both your customer need, and provides the holy grail of recurring revenue. However, because we’re talking about cannabis products, you will need to do your homework on the compliance requirements within your jurisdiction, to [...]

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