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Attack on Pearl Harbor – Read It in Comic Book form

By |2017-04-22T16:34:35+00:00November 8th, 2016|comic books, comics, military history, pearl harbor, Uncategorized, war books, world war ii|

With 29 days until we honor the 75th anniversary of the attack on Pearl Harbor, enjoy a sneak peak at the artwork from http://worldwariicomix.com - the definitive military history comic book experience, in print and digital formats. Noted military history author Jay Wertz and his team, which have been publishing coffee table books on U.S. military history for many years, is releasing a 75 anniversary re-telling of the story of the attack on Pearl Harbor, in comic book format, in digital and print editions. The author and his publishing team retained Buoyancy Digital to provide targeted social media community management services, as well as to manage the firm’s digital media spending across AdWords, BingAds and the Google Display Network. Enjoy some sample artwork from @WorldWarIIComix [...]

Safecig ecig starter kits have the best prices in 2016!

By |2017-04-22T16:34:38+00:00September 21st, 2016|Consumer Products, Ecigs, Ecommerce|

  So a true confession - I have been a cigarette smoker for 20 years. It was time to look at options and I am evaluating ecigs as an option, starting with Safecig, the original and best ecig starter kits. They are low priced, ship direct and offer both the ecig starter kits and my favorite flavors of ecig refills. I highly recommend them.

Interactive Overlays are the Future of Online Video Advertising

By |2017-04-22T16:34:39+00:00September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]

An Epic Customer Experience Fail (And My Epic Win)

By |2017-04-22T16:34:40+00:00April 21st, 2016|Customer Experience|

I once had an unforgettable retail encounter at the Gateway Computers store in San Diego. It was the year 2000 and Gateway was king when it came to PCs. Remember them, the brand with the black and white spotted cow logo? You know you do! They were as ubiquitous and visible in their peak as the once mighty AOL, who so kindly adorned every coffee table in the USA with enough free trial CD-ROMs to provide complete coaster collections for the bulk of the population. The point is, I had broken my PC Card modem (PCMCIA back in the day), and while there were already options to buy and replace products with merchants online, I decided to do it the old-fashioned way: I was going [...]

The Hack That Converts Paid Traffic 2-3x Better

By |2017-04-22T16:34:41+00:00April 21st, 2016|Conversion Optimization|

Over the span of almost 20 years, I’ve bought and sold more than a billion click-throughs. Ahhh, the love/hate relationship with paid traffic. On the one hand, it’s great -- a way to get more eyeballs with minimal effort. On the other, it’s one of the most frustrating parts of running a large-scale business. You’re paying for all this traffic, but are you really seeing ROI? How do you make sure it converts? I’ve worked in media planning and online advertising sales practically since its inception. I’ve helped buy and distribute traffic for countless brand and eCommerce clients, plus all manner of digital media vendors. Every single one sought better conversion ratios and/or higher order values. Bottom line: they all wanted measurable ROI from [...]

How a Charging Device Directly Impacted a Trade Show

By |2017-04-22T16:34:41+00:00April 21st, 2016|B2B Marketing|

Omni-channel marketing for a business to business outcome. A 24/7/365 experience for any kind of professional services provider, including our team atOpiaTalk in Baltimore. This post is essentially a lesson in how the smallest yet most effective tools can impact your life, your business and even help make new friends and grow your book of business. Like many young companies with a passion for technology and media convergence, our team found ourselves among the thousands of attendees at this year's SXSW Interactive event in Austin. A team of four, armed with the usual cadre of energy consuming smart devices so we could all stay in touch on the ground and manage our business remotely via apps and browser based tools. The conference was an incredible [...]

Coupon Fatigue & Promo Codes in eCommerce – Time to Rethink Your Views

By |2017-04-22T16:34:41+00:00April 21st, 2016|Ecommerce|

It’s 2015. eCommerce in its various forms is now almost 20 years old. Marketing and incentive techniques for attracting and converting consumers to sale across industries have evolved. Perhaps almost as ubiquitous as the leaderboards and banners used to convey incentives & promos are the infamous promo/discount/coupon codes themselves. A promo code is not necessarily the same thing as a coupon or discount code and the distinction between the two is critical to understand, whether you lead companies engaged in direct response eCommerce, invest in them, or are part of the marketing and eCommerce working groups within companies that use promo tools in their work to meet sell through, margin and related business objectives. Promo codes which require the end user to enter into a [...]

Are there SOME things you still don’t buy online?

By |2016-04-21T21:20:22+00:00April 21st, 2016|Ecommerce|

So it's true. We all proclaim to embrace the universality of shopping for anything online, but as humans, we have reserved the right to simply 'not go there' for certain types of shopping needs. For many, that no-go for online shopping threshold can be clothing (if I can't try it on before I buy, it will be a PITA process of returns and trying to make off the rack clothing fit a non-standard body); for others, it is perishable food products (why should I buy this cake, produce or other specialty grocery item from 2000 miles away that will need dry ice shipping and may arrive squashed from rough handling? Personally, I have overcome the objections of others as well as my own reservations & [...]

Top 4 Subscription Marketing Lessons for Mainstream Sites from Adult Industry

By |2017-04-22T16:34:41+00:00April 15th, 2016|Conversion Optimization|

Scott Rabinowitz doesn't get many calls from business reporters who want to write serious stories. He understands, "They tend to focus more on the controversial rather than our business practices. It's more fun and amusing than asking me to provide analytical feedback." But we suspect mainstream content marketers could learn a lot from the adult world. After all, it's a massive, intensely competitive, industry selling millions of subscriptions across every demographic over 18. As Rabinowitz points out, "It's relevant to all humanity; and one third of searches across search engines are adult on everyone's network, not just one part." Also, VCs and banks won't touch the industry for the most part - so adult subscription marketers have to make at least a dollar back for [...]