My friends in the entertainment business have told me for years that the hassle and costs associated with renting Avid or Adobe work stations and then the post production issues for video editing require a better & faster solution. The cloud has given us storage solutions galore, but did you video producers realize that for post production, you can get cloud video editing software that works from a single laptop to meet the need? Talk to our friends at BeBop Technology BeBop Solo Cloud Video Editing Software
As we know all too well, a single merchant can wind up using & thus paying for use of multiple CRM, eCommerce, Point-of-Sale/POS and other systems when one commerce-centric solution can do the job. Having polled clients and colleagues who offer commerce across multiple channels from in-person to events to online (social and web), over 88% told us that use of the Square system of card readers, POS and the included eCommerce management software has simplified their business and given them back some of their time that used to go towards pulling data and managing accounts on multiple platforms. Square sets the gold standard.
We had a client review 10 #eCommerce apps at various price points & they opted for Shopify - why? because it took less than 15 minutes to start posting shopper-friendly product images on Pinterest with built-in buy buttons that convert well!
With 29 days until we honor the 75th anniversary of the attack on Pearl Harbor, enjoy a sneak peak at the artwork from http://worldwariicomix.com - the definitive military history comic book experience, in print and digital formats. Noted military history author Jay Wertz and his team, which have been publishing coffee table books on U.S. military history for many years, is releasing a 75 anniversary re-telling of the story of the attack on Pearl Harbor, in comic book format, in digital and print editions. The author and his publishing team retained Buoyancy Digital to provide targeted social media community management services, as well as to manage the firm’s digital media spending across AdWords, BingAds and the Google Display Network. Enjoy some sample artwork from @WorldWarIIComix [...]
So a true confession - I have been a cigarette smoker for 20 years. It was time to look at options and I am evaluating ecigs as an option, starting with Safecig, the original and best ecig starter kits. They are low priced, ship direct and offer both the ecig starter kits and my favorite flavors of ecig refills. I highly recommend them.
To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]
#SEM is not optional for marketing. Buoyancy Digital is proud to become a Google partner with certifications for the management of #AdWords & #mobileadvertising Save Save
I once had an unforgettable retail encounter at the Gateway Computers store in San Diego. It was the year 2000 and Gateway was king when it came to PCs. Remember them, the brand with the black and white spotted cow logo? You know you do! They were as ubiquitous and visible in their peak as the once mighty AOL, who so kindly adorned every coffee table in the USA with enough free trial CD-ROMs to provide complete coaster collections for the bulk of the population. The point is, I had broken my PC Card modem (PCMCIA back in the day), and while there were already options to buy and replace products with merchants online, I decided to do it the old-fashioned way: I was going [...]
Over the span of almost 20 years, I’ve bought and sold more than a billion click-throughs. Ahhh, the love/hate relationship with paid traffic. On the one hand, it’s great -- a way to get more eyeballs with minimal effort. On the other, it’s one of the most frustrating parts of running a large-scale business. You’re paying for all this traffic, but are you really seeing ROI? How do you make sure it converts? I’ve worked in media planning and online advertising sales practically since its inception. I’ve helped buy and distribute traffic for countless brand and eCommerce clients, plus all manner of digital media vendors. Every single one sought better conversion ratios and/or higher order values. Bottom line: they all wanted measurable ROI from [...]
Omni-channel marketing for a business to business outcome. A 24/7/365 experience for any kind of professional services provider, including our team atOpiaTalk in Baltimore. This post is essentially a lesson in how the smallest yet most effective tools can impact your life, your business and even help make new friends and grow your book of business. Like many young companies with a passion for technology and media convergence, our team found ourselves among the thousands of attendees at this year's SXSW Interactive event in Austin. A team of four, armed with the usual cadre of energy consuming smart devices so we could all stay in touch on the ground and manage our business remotely via apps and browser based tools. The conference was an incredible [...]