Subscription business models allow businesses to strategically plan for growth because they generate recurring revenue. Repeated cash flow that is steady and predictable is business nirvana. However, before you can build predictable cash flow and revenue, you need to know what the critical success factors of a subscription business model are and how to accurately measure them. Cannabis products & delivery services are perfect candidates for use in subscription business models. Because they are consumed and need ongoing replenishment, providing products on a timely basis, as the customer needs it, fulfills both your customer need, and provides the holy grail of recurring revenue. However, because we’re talking about cannabis products, you will need to do your homework on the compliance requirements within your jurisdiction, to [...]
An announcement from our friends at the RAD Expo. Buoyancy Digital, the industry's premier online ad agency for adult use brands, will be there and we look forward to meeting new and established cannabis retailers and dispensaries. Let's talk traffic, for your facilities and your web sites. The RAD Expo returns this fall for marijuana retailers Following the RAD Expo’s huge success in January, Marijuana Venture will be producing the next RAD (Retail and Dispensary) Expo this October 10-11 in Portland, Oregon. The B2B event is 100% focused on marijuana retail and dispensary businesses. Because the RAD Expo is free for marijuana retail and dispensary owners, buyers and employees, the quality of attendees was a difference-maker for many exhibitors. “The RAD Expo is [...]
Buoyancy Digital is honored to support the US Cannabis Conference in Miami next week. Agency founder Scott Rabinowitz will be a speaking as a panelist at the event, discussing best practices for Youth Safety and media buying for cannabis brands online.
On behalf of the Buoyancy Digital ad agency team, we are grateful to NCIA and CannabisRadio for having our founder, Scott Rabinowitz on their show. Topics covered included SEO for cannabis web sites, as well as tips for online advertising & #YouthSafety compliance for cannabis brands online. Grab a coffee and have a listen. Want to talk about your online advertising # SEO needs and operate in the cannabis industry? Give us a shout and we'll be back to you within a business day to talk solutions specific to your digital marketing needs. Buoyancy Digital is the leading digital advertising agency for age restricted brands worldwide, proud members of #NCIA & supporting #YouthSafety firm ResponsiTech. Reach us via https://buoyancydigital.com/cannabis
One thing that is unique to the cannabis industry versus most others when it comes to paid search advertising (SEM) using mediums such as Google and Bing is that this is not an option available for most cannabis content sites of any variety. Bing and Google do not allow paid search ads to run within their networks for dispensaries & other core cannabis brand web sites. This takes away potentially 50% of the search engine advertising opportunities, leaving only one big opportunity available to get found in search, and that is SEO or the process of Search Engine Optimization. You now are left with this question. What is SEO ? -Determining if your site is already optimized for search engines couldn’t be simpler. Select [...]
Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital
In an era where a site containing erotic, alcohol, tobacco, gambling or other salacious content can more easily buy online ads from major networks than a site offering cannabis products or services, staying current on what's truly available for your specific category of cannabis web site is no longer optional. Our team has spent more than 60 years in combined experience, plus more than $300 million is deal flow, working on the online marketing & buying of digital advertising for companies across the age restricted content spectrum. As specifically related to my experience with handling the buying of traffic & ad space, here is the latest view of the state of the state of digital ad buys for cannabis brands: Paid search, aka SEM [...]
On behalf of the Buoyancy Digital team, we are pleased to announce that our COO, Becky DeForest will be in attendance this week at the XBiz Miami conference. She is in charge of all agency client conversion rate optimization & marketing funnel programs and may have a solution for your business. Becky was the co-founder of AdultRevenueService, aka ARS, which was one of the first and largest eCommerce subscription site portfolios & affiliate networks in the world and now she wants to help other age-restricted brands with their marketing technology needs, in tandem with the full suite of digital advertising services offered by the Buoyancy Digital agency. If you have time, send her a message or find her on the show floor May 30th. Let's [...]
Let’s face it, the adult internet game has always been rife with competition. Everyone is trying to get their slice of the porn industry pie. When competition is fierce and the amount of porn available online is so staggering, it is almost serendipitous when someone lands on your porn site, especially if you aren’t actively advertising. As a site operator, it can be difficult to compete in the adult content landscape, but there are ways to do so. One is niche - the narrower the niche your content covers, the better your chances of competing are. Relationship is another way that you can set yourself apart from the competition. Relationship has been a difference maker in sales since the beginning, when the first cave [...]
Let’s Fix your Conversion Process and Web Site Output We are pleased to announce the availability of high level marketing infrastructure & operational support services. Our operations chief Becky brings over 20 years of proven talents with optimizing the digital end user experience to drive sales. She was a co-founder at ARS, one of the first and largest subscription content eCommerce site portfolios & affiliate networks online. Becky and the Buoyancy Digital team will strategize and build optimized digital marketing infrastructure that blends content with user intelligence, personalization and automation to develop & nurture relationships via digital communication channels until they become profitable. This offering is agnostic of how the client is sourcing their digital visitors, as well as their specific eCommerce business models & [...]
Looking to boost revenue and sales for your retail business? Come join local agency Buoyancy Digital for a Google Partners Livestream on June 20 at the @EpiCentral office in Colorado Springs. Register now at https://partnersconnect.withgoogle.com/event/buoyancy-digital-llc We are a Google AdWords accredited agency with over 60 years of combined experience in digital marketing, SEM, eCommerce operations, SEO & affiliate & influencer program management.