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Webinar: How to Reach the New Cannabis Customer

By |2018-11-03T15:10:09+00:00November 3rd, 2018|Uncategorized|

Join us on November 8 as our own Scott Rabinowitz joins fellow panelist Dr. Anna Temer, DO and host Sonia Melamed as they discuss how content can be used to reach the new cannabis customer. If your business is in cannabis and you want to use content to connect with prospects in order to drive traffic to your site, generate leads and customers for your business, then this webinar is for you. Specifically, they will cover: How much content you should create What you should write about to position your business as a thought leader What kind of results you can expect How to stand out from your competition How to know who your ideal target audience is how to make sure your customer-facing team tells [...]

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Cannabusiness & Subscriptions: Why a Subscription Model Is Welcomed by Consumers & Businesses

By |2018-10-22T16:11:49+00:00October 22nd, 2018|cannabis industry, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate repeated cash flow that is steady and predictable. But not all businesses are comfortable with a recurring income model. During a client discovery call, I was baffled to learn that a company was going to launch a monthly experience box, but they weren’t going to use a subscription business model for their product. They had the impression that monthly billing in a subscription model was a shady practice and consumers felt the same way. Here are my thoughts on why a subscription business model is welcome by cannabis consumers just as much as cannabis businesses and how you can execute the model successfully. Consumers Love Subscriptions Consumer adoption of subscription-based products has [...]

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Cannabis Radio Interviews Buoyancy Digital Founder at USCC Expo in Phoenix

By |2018-10-22T15:57:49+00:00October 18th, 2018|cannabis advertising, cannabis industry, cannabis marketing|

On location from USCC Expo in Phoenix, CannabisRadio interviews our very own Scott Rabinowitz about setting a complete digital marketing strategy beyond social media for cannabis businesses. This is important because, regardless of market sector, in a consumer-driven market like cannabis, consumers will want a particular product as well as a particular experience. Remember that not everyone is on IG or FB. In this quick, 15 minute interview, our founder Scott covers some great points: Why your marketing plan should include a comprehensive digital advertising section. How to lower your risk for compliance issues How to get better advertising acceptance on digital properties How to work with a digital marketing & advertising agency, even with an in house team Listen in now! [...]

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Cannabusiness & Subscriptions: Recurring Revenue for the Cannabis Industry

By |2018-09-06T18:15:48+00:00August 30th, 2018|cannabis industry, Consumer Products, Ecommerce, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate recurring revenue. Repeated cash flow that is steady and predictable is business nirvana. However, before you can build predictable cash flow and revenue, you need to know what the critical success factors of a subscription business model are and how to accurately measure them. Cannabis products & delivery services are perfect candidates for use in subscription business models. Because they are consumed and need ongoing replenishment, providing products on a timely basis, as the customer needs it, fulfills both your customer need, and provides the holy grail of recurring revenue. However, because we’re talking about cannabis products, you will need to do your homework on the compliance requirements within your jurisdiction, to [...]

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Cannabis retailers and dispensaries: Join us at the RAD Expo in Portland

By |2018-09-08T10:49:24+00:00August 30th, 2018|age restricted advertising, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Ecommerce, youth safety online|

An announcement from our friends at the RAD Expo. Buoyancy Digital, the industry's premier online ad agency for adult use brands, will be there and we look forward to meeting new and established cannabis retailers and dispensaries. Let's talk traffic, for your facilities and your web sites. The RAD Expo returns this fall for marijuana retailers   Following the RAD Expo’s huge success in January, Marijuana Venture will be producing the next RAD (Retail and Dispensary) Expo this October 10-11 in Portland, Oregon. The B2B event is 100% focused on marijuana retail and dispensary businesses. Because the RAD Expo is free for marijuana retail and dispensary owners, buyers and employees, the quality of attendees was a difference-maker for many exhibitors. “The RAD Expo is [...]

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Cannabis media buying: Scott Rabinowitz as panelist at cannabis conference Miami USCC Expo

By |2018-09-08T10:50:25+00:00August 17th, 2018|age restricted advertising, brand expert, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, Digital Media Sales, Ecommerce, interactive ads, martech, online advertising, Online Advertising Sales, paid search, Scott Rabinowitz, SEM, SEO|

Buoyancy Digital is honored to support the US Cannabis Conference in Miami next week. Agency founder Scott Rabinowitz will be a speaking as a panelist at the event, discussing best practices for Youth Safety and media buying for cannabis brands online.

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Cannabis SEO and advertising – NCIA podcast interview with Scott Rabinowitz

By |2018-08-06T15:55:00+00:00August 6th, 2018|age restricted advertising, Attribution, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, interactive ads, online advertising, paid search, Scott Rabinowitz, SEO, seo tools, youth safety online|

On behalf of the Buoyancy Digital ad agency team, we are grateful to NCIA and CannabisRadio for having our founder, Scott Rabinowitz on their show. Topics covered included SEO for cannabis web sites, as well as tips for online advertising & #YouthSafety compliance for cannabis brands online. Grab a coffee and have a listen. Want to talk about your online advertising # SEO needs and operate in the cannabis industry? Give us a shout and we'll be back to you within a business day to talk solutions specific to your digital marketing needs. Buoyancy Digital is the leading digital advertising agency for age restricted brands worldwide, proud members of #NCIA & supporting #YouthSafety firm ResponsiTech. Reach us via https://buoyancydigital.com/cannabis

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Cannabis marketing – practical SEO considerations from Rod at Buoyancy Digital

By |2018-07-18T17:06:07+00:00July 18th, 2018|age restricted advertising, Attribution, B2B Marketing, cannabis advertising, cannabis marketing, Conversion Optimization, Customer Experience, Digital Media, ecommerce tools, keyword research, paid search, SEM, SEO, seo tools|

One thing that is unique to the cannabis industry versus most others when it comes to paid search advertising (SEM) using mediums such as Google and Bing is that this is not an option available for most cannabis content sites of any variety. Bing and Google do not allow paid search ads to run within their networks for dispensaries & other core cannabis brand web sites. This takes away potentially 50% of the search engine advertising opportunities, leaving only one big opportunity available to get found in search, and that is SEO or the process of Search Engine Optimization. You now are left with this question. What is SEO ? -Determining if your site is already optimized for search engines couldn’t be simpler. Select [...]

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Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital

By |2018-07-12T00:34:42+00:00July 12th, 2018|AdWords, Attribution, B2B Marketing, cannabis advertising, cannabis industry, cannabis marketing, Conversion Optimization, Digital Media, online advertising, paid search, SEM, SEO|

In an era where a site containing erotic, alcohol, tobacco, gambling or other salacious content can more easily buy online ads from major networks than a site offering cannabis products or services, staying current on what's truly available for your specific category of cannabis web site is no longer optional. Our team has spent more than 60 years in combined experience, plus more than $300 million is deal flow, working on the online marketing & buying of digital advertising for companies across the age restricted content spectrum. As specifically related to my experience with handling the buying of traffic & ad space, here is the latest view of the state of the state of digital ad buys for cannabis brands: Paid search, aka SEM [...]

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Meet Becky at XBiz Miami – Let’s talk Conversions and Digital Media Services

By |2018-05-29T14:33:10+00:00May 29th, 2018|adtech, Adult, age restricted advertising, martech, Uncategorized|

On behalf of the Buoyancy Digital team, we are pleased to announce that our COO, Becky DeForest will be in attendance this week at the XBiz Miami conference. She is in charge of all agency client conversion rate optimization & marketing funnel programs and may have a solution for your business. Becky was the co-founder of AdultRevenueService, aka ARS, which was one of the first and largest eCommerce subscription site portfolios & affiliate networks in the world and now she wants to help other age-restricted brands with their marketing technology needs, in tandem with the full suite of digital advertising services offered by the Buoyancy Digital agency. If you have time, send her a message or find her on the show floor May 30th. Let's [...]

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