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Buoyancy Digital - Digital Media Buyer

About Buoyancy Digital: Pioneering Digital Marketing Excellence

Discover our journey, values, and commitment to driving your success
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A DIGITAL ADVERTISING LEADER
We are a Colorado-based management & digital media consultancy with 25 years of experience in buying media, offering tailored digital advertising solutions. Whether advising, auditing, or hands-on management, we empower clients to create, correct, or iterate on advertising programs without disrupting existing teams. Our performance-based mindset spans every marketing layer, providing high ROI through strategic audits and revised media plans.

We optimize existing digital assets, enabling marketing professionals to thrive fiscally. Our goal is sustainable growth, enhancing every available marketing resource for client success.

Core Values: Our Ethical Compass in Digital Excellence

At Buoyancy Digital, our core values are more than just words—they are the ethical standards that shape our holistic and comprehensive approach to digital marketing. Our values guide every interaction and strategy, ensuring that we meet your needs across every dimension of your operations.

Holistic

At Buoyancy Digital, we take an holistic approach to solving our clients’ digital operations and advertising/marketing challenges: we know that one size never fits all and in many cases, client needs span multiple professional disciplines & different stakeholder teams with a client’s organization.

Comprehensive

Neither business overall nor marketing online are processes that are conducted effectively in silos. We are dedicated to a comprehensive approach to achieving your advertising & commerce objective.


Inclusive

We believe in a culturally inclusive approach to people and marketing. Our core team will always reflect the diversity of the modern world. This is reflected in both client marketing messages as well as by the makeup of our own management team.

Impactful

We provide measurable deliverables, from the rendering & creation of digital assets, to creating and sustaining both brand & direct response marketing campaigns that yield real traffic, real leads and real transactions.

Compliant

Our objective is straightforward in this area: use all available human experience and technology assets as they become available to ensure every public facing media campaign or touchpoint your brand has with the public adheres to compliance requirements.

Inclusive

We believe in a culturally inclusive approach to people and marketing. Our core team will always reflect the diversity of the modern world. This is reflected in both client marketing messages as well as by the makeup of our own management team.

Scott Rabinowitz - Founder & Senior Media Buyer
Meet the Founder & Senior Media Buyer, Scott Rabinowitz
Scott is a passionate digital advertising & demand generation executive with hands-on, high-volume experience in digital media buying, strategy and marketing plan audits.
> Email Scott

Proven Impact: Our Metrics Speak Volumes

At its peak, Buoyancy Digital clients generated over 90 million monthly unique website visitors and a cumulative 2.2 billion across various industries worldwide
Generated 500+ billion online ad impressions for clients, requiring rigorous publisher vetting standards pre-dating programmatic ad standards
Generated over $10 million monthly eCommerce revenue for clients, spanning CPG/hard goods and digital content, with media team guidance
Cumulatively generated north of $1.5 billion in consumer (B2C/DTC) sales online, spread across all digital ad channels

Our Premier Partners Include

Google Partner
Microsoft Certified
Linked In Certified Marketing Insider
Yelp Advertising Partner
Simplifi partner
We Are Here To Help!
The Buoyancy Digital ad agency family cares as deeply about ​how​ your marketing goals are achieved as we do about ​what​ results they produce for your brand, customers, staff, and the communities you service.

You deserve a world class ad agency experience to enable the growth of your cannabis brand and we take that obligation quite literally. Get in touch with us at your earliest convenience to explore how we can help you.