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Webinar: How to Reach the New Cannabis Customer

By |2018-11-03T15:10:09+00:00November 3rd, 2018|Uncategorized|

Join us on November 8 as our own Scott Rabinowitz joins fellow panelist Dr. Anna Temer, DO and host Sonia Melamed as they discuss how content can be used to reach the new cannabis customer. If your business is in cannabis and you want to use content to connect with prospects in order to drive traffic to your site, generate leads and customers for your business, then this webinar is for you. Specifically, they will cover: How much content you should create What you should write about to position your business as a thought leader What kind of results you can expect How to stand out from your competition How to know who your ideal target audience is how to make sure your customer-facing team tells [...]

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Cannabusiness & Subscriptions: Why a Subscription Model Is Welcomed by Consumers & Businesses

By |2018-10-22T16:11:49+00:00October 22nd, 2018|cannabis industry, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate repeated cash flow that is steady and predictable. But not all businesses are comfortable with a recurring income model. During a client discovery call, I was baffled to learn that a company was going to launch a monthly experience box, but they weren’t going to use a subscription business model for their product. They had the impression that monthly billing in a subscription model was a shady practice and consumers felt the same way. Here are my thoughts on why a subscription business model is welcome by cannabis consumers just as much as cannabis businesses and how you can execute the model successfully. Consumers Love Subscriptions Consumer adoption of subscription-based products has [...]

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Cannabis Radio Interviews Buoyancy Digital Founder at USCC Expo in Phoenix

By |2018-10-22T15:57:49+00:00October 18th, 2018|cannabis advertising, cannabis industry, cannabis marketing|

On location from USCC Expo in Phoenix, CannabisRadio interviews our very own Scott Rabinowitz about setting a complete digital marketing strategy beyond social media for cannabis businesses. This is important because, regardless of market sector, in a consumer-driven market like cannabis, consumers will want a particular product as well as a particular experience. Remember that not everyone is on IG or FB. In this quick, 15 minute interview, our founder Scott covers some great points: Why your marketing plan should include a comprehensive digital advertising section. How to lower your risk for compliance issues How to get better advertising acceptance on digital properties How to work with a digital marketing & advertising agency, even with an in house team Listen in now! [...]

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Cannabusiness & Subscriptions: Recurring Revenue for the Cannabis Industry

By |2018-09-06T18:15:48+00:00August 30th, 2018|cannabis industry, Consumer Products, Ecommerce, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate recurring revenue. Repeated cash flow that is steady and predictable is business nirvana. However, before you can build predictable cash flow and revenue, you need to know what the critical success factors of a subscription business model are and how to accurately measure them. Cannabis products & delivery services are perfect candidates for use in subscription business models. Because they are consumed and need ongoing replenishment, providing products on a timely basis, as the customer needs it, fulfills both your customer need, and provides the holy grail of recurring revenue. However, because we’re talking about cannabis products, you will need to do your homework on the compliance requirements within your jurisdiction, to [...]

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Relationships Matter – Even in the Adult Industry

By |2018-05-24T17:59:57+00:00May 24th, 2018|Adult|

Let’s face it, the adult internet game has always been rife with competition. Everyone is trying to get their slice of the porn industry pie. When competition is fierce and the amount of porn available online is so staggering, it is almost serendipitous when someone lands on your porn site, especially if you aren’t actively advertising. As a site operator, it can be difficult to compete in the adult content landscape, but there are ways to do so. One is niche - the narrower the niche your content covers, the better your chances of competing are. Relationship is another way that you can set yourself apart from the competition. Relationship has been a difference maker in sales since the beginning, when the first cave [...]

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Buoyancy Digital and Cyber Stampede Digital Media Support Military History Publisher Monroe Publications

By |2017-05-11T15:36:06+00:00May 11th, 2017|comic books, comics, education, military history, Monroe Publications, pearl harbor, SEO, Social Media Marketing, war books, world war ii|

In tandem with our longtime sister company Cyber Stampede Digital Media, we are proud to support the digital marketing efforts for military history publisher Monroe Publications & its’s World War II Comix imprint. Click for more information on Monroe Publications Check out their portfolio of full color World War II Comix for sale, available in digital and print formats.

Army and Navy Academy alumni weekend 2017 – find lodging

By |2017-04-22T16:34:33+00:00March 24th, 2017|Alumni events, Army and Navy Academy, education|

Proud to be part of the alumni from the Army and Navy Academy in Carlsbad, California. With Spring upon us, the 2017 alumni weekend is coming up May 18-21. For more information on this year's events, follow the Academy on Facebook or head over to the ANA Alumni page     To find all available airbnb, apartments and select hotel rentals for alumni weekend, check out the map below, courtesy of Stay22 & Scott Rabinowitz, ANA '88 and founder at Buoyancy Digital: View Army Navy Academy Alumni Weekend hotels and apartments on Stay22

Google Partners AdWords certification renewed by Buoyancy Digital

By |2017-04-22T16:34:33+00:00February 12th, 2017|AdWords, Digital Media, Ecommerce, paid search, professional certification, SEM|

The wide array of SEM and overall search marketing options from Google are mission critical to the marketing plans of companies & organizations throughout the global economy. Staying current with paid search best practices & techniques as well as AdWords policies & feature updates through certification is part of our commitment to bringing our best game to every client project. As a committed digital marketing and SEM service provider, Buoyancy Digital is pleased to re-certify its' standing as an AdWords certified Google Partner, with a specialization in mobile SEM.

Branding Expert Martin Lindstrom

By |2017-04-22T16:34:34+00:00January 13th, 2017|B2B Marketing, brand expert, brand transformation, branding book, branding expert, marketing books|

There are plenty of firms and individuals that carry some expertise in branding across the globe, but few have the consistent insights as Martin Lindstrom, the New York times best selling author of Small Data. When you need to learn from a tried and proven branding expert at scale, talk to Martin, listen to his insights and read Small Data.