Let’s Fix your Conversion Process and Web Site Output We are pleased to announce the availability of high level marketing infrastructure & operational support services. Our operations chief Becky brings over 20 years of proven talents with optimizing the digital end user experience to drive sales. She was a co-founder at ARS, one of the first and largest subscription content eCommerce site portfolios & affiliate networks online. Becky and the Buoyancy Digital team will strategize and build optimized digital marketing infrastructure that blends content with user intelligence, personalization and automation to develop & nurture relationships via digital communication channels until they become profitable. This offering is agnostic of how the client is sourcing their digital visitors, as well as their specific eCommerce business models & [...]
Looking to boost revenue and sales for your retail business? Come join local agency Buoyancy Digital for a Google Partners Livestream on June 20 at the @EpiCentral office in Colorado Springs. Register now at https://partnersconnect.withgoogle.com/event/buoyancy-digital-llc We are a Google AdWords accredited agency with over 60 years of combined experience in digital marketing, SEM, eCommerce operations, SEO & affiliate & influencer program management.
February 6, 2018 (Redondo Beach CA) Responsible Internet Technology Company (ResponsiTech) and Buoyancy Digital (BD) are pleased to announce their Authorized Channel Partnership in support of online youth safety. ResponsiTech is a for-profit youth safety technology corporation that integrates cannabis-specific youth safety best practices in its Responsible Youth Safety (RYS) membership program and monitors members for compliance. Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditations from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau [...]
The wide array of SEM and overall search marketing options from Google are mission critical to the marketing plans of companies & organizations throughout the global economy. Staying current with paid search best practices & techniques as well as AdWords policies & feature updates through certification is part of our commitment to bringing our best game to every client project. As a committed digital marketing and SEM service provider, Buoyancy Digital is pleased to re-certify its' standing as an AdWords certified Google Partner, with a specialization in mobile SEM.
To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]
Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.
#SEM is not optional for marketing. Buoyancy Digital is proud to become a Google partner with certifications for the management of #AdWords & #mobileadvertising Save Save
Education and validation of skills is key to being successful, even and especially in social media. Excited to share that our founder is now Hootsuite Certified in Social Media Marketing.
Very honored to share that our founder has received the IAB Digital Media Sales Certification for sellers and publisher professionals. I highly recommend this program for any digital sales pros who seek to gauge their overall digital media knowledge in support of their clients.
RateMyTeachers.com is one of the top tier sites on the web for student user generated reviews of teachers and schools across the USA, and now in Canada & the United Kingdom. The site, in operation since 2001, was founded by the same team that created RateMyProfessors.com, which was ultimately sold to Viacom, Inc. Having served more than 100 million users over 16 years, the RateMyTeachers site provides very robust advertising opportunities for merchants seeking well qualified EDU traffic. RateMyTeachers.com has retained Buoyancy Digital's Chief, Scott Rabinowitz, to support the expansion of its in-house affiliate and advertising revenue programs on the site. If you are a brand marketer, ad agency, or ad network service provider who seeks to promote relevant offerings direct to students, parents & [...]