/SEM

Cannabis media buying: Scott Rabinowitz as panelist at cannabis conference Miami USCC Expo

By |2018-09-08T10:50:25+00:00August 17th, 2018|age restricted advertising, brand expert, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, Digital Media Sales, Ecommerce, interactive ads, martech, online advertising, Online Advertising Sales, paid search, Scott Rabinowitz, SEM, SEO|

Buoyancy Digital is honored to support the US Cannabis Conference in Miami next week. Agency founder Scott Rabinowitz will be a speaking as a panelist at the event, discussing best practices for Youth Safety and media buying for cannabis brands online.

Comments Off on Cannabis media buying: Scott Rabinowitz as panelist at cannabis conference Miami USCC Expo

Cannabis marketing – practical SEO considerations from Rod at Buoyancy Digital

By |2018-07-18T17:06:07+00:00July 18th, 2018|age restricted advertising, Attribution, B2B Marketing, cannabis advertising, cannabis marketing, Conversion Optimization, Customer Experience, Digital Media, ecommerce tools, keyword research, paid search, SEM, SEO, seo tools|

One thing that is unique to the cannabis industry versus most others when it comes to paid search advertising (SEM) using mediums such as Google and Bing is that this is not an option available for most cannabis content sites of any variety. Bing and Google do not allow paid search ads to run within their networks for dispensaries & other core cannabis brand web sites. This takes away potentially 50% of the search engine advertising opportunities, leaving only one big opportunity available to get found in search, and that is SEO or the process of Search Engine Optimization. You now are left with this question. What is SEO ? -Determining if your site is already optimized for search engines couldn’t be simpler. Select [...]

Comments Off on Cannabis marketing – practical SEO considerations from Rod at Buoyancy Digital

Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital

By |2018-07-12T00:34:42+00:00July 12th, 2018|AdWords, Attribution, B2B Marketing, cannabis advertising, cannabis industry, cannabis marketing, Conversion Optimization, Digital Media, online advertising, paid search, SEM, SEO|

In an era where a site containing erotic, alcohol, tobacco, gambling or other salacious content can more easily buy online ads from major networks than a site offering cannabis products or services, staying current on what's truly available for your specific category of cannabis web site is no longer optional. Our team has spent more than 60 years in combined experience, plus more than $300 million is deal flow, working on the online marketing & buying of digital advertising for companies across the age restricted content spectrum. As specifically related to my experience with handling the buying of traffic & ad space, here is the latest view of the state of the state of digital ad buys for cannabis brands: Paid search, aka SEM [...]

Comments Off on Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital

Retail Advertising with Google – Live Presentation by Buoyancy Digital in Colorado Springs

By |2018-05-17T18:49:43+00:00May 17th, 2018|AdWords, Conversion Optimization, Digital Media, SEM, sem tools|

Looking to boost revenue and sales for your retail business? Come join local agency Buoyancy Digital for a Google Partners Livestream on June 20 at the @EpiCentral office in Colorado Springs. Register now at https://partnersconnect.withgoogle.com/event/buoyancy-digital-llc We are a Google AdWords accredited agency with over 60 years of combined experience in digital marketing, SEM, eCommerce operations, SEO & affiliate & influencer program management.

Comments Off on Retail Advertising with Google – Live Presentation by Buoyancy Digital in Colorado Springs

Google Partners AdWords certification renewed by Buoyancy Digital

By |2017-04-22T16:34:33+00:00February 12th, 2017|AdWords, Digital Media, Ecommerce, paid search, professional certification, SEM|

The wide array of SEM and overall search marketing options from Google are mission critical to the marketing plans of companies & organizations throughout the global economy. Staying current with paid search best practices & techniques as well as AdWords policies & feature updates through certification is part of our commitment to bringing our best game to every client project. As a committed digital marketing and SEM service provider, Buoyancy Digital is pleased to re-certify its' standing as an AdWords certified Google Partner, with a specialization in mobile SEM.

Keyword research tool SEMRush endorsed by Buoyancy Digital agency

By |2017-04-22T16:34:39+00:00July 7th, 2016|adtech, AdWords, Conversion Optimization, Digital Media, keyword research, martech, SEM, sem tools, seo tools|

Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.