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About Scott Rabinowitz

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So far Scott Rabinowitz has created 9 blog entries.

Meet Becky at XBiz Miami – Let’s talk Conversions and Digital Media Services

By |2018-05-29T14:33:10+00:00May 29th, 2018|adtech, Adult, age restricted advertising, martech, Uncategorized|

On behalf of the Buoyancy Digital team, we are pleased to announce that our COO, Becky DeForest will be in attendance this week at the XBiz Miami conference. She is in charge of all agency client conversion rate optimization & marketing funnel programs and may have a solution for your business. Becky was the co-founder of AdultRevenueService, aka ARS, which was one of the first and largest eCommerce subscription site portfolios & affiliate networks in the world and now she wants to help other age-restricted brands with their marketing technology needs, in tandem with the full suite of digital advertising services offered by the Buoyancy Digital agency. If you have time, send her a message or find her on the show floor May 30th. Let's [...]

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Conversion and Landing Page Optimization from Buoyancy Digital

By |2018-05-22T15:15:45+00:00May 22nd, 2018|Attribution, Conversion Optimization, Customer Experience, Digital Media, Ecommerce, ecommerce tools|

Let’s Fix your Conversion Process and Web Site Output We are pleased to announce the availability of high level marketing infrastructure & operational support services. Our operations chief Becky brings over 20 years of proven talents with optimizing the digital end user experience to drive sales. She was a co-founder at ARS, one of the first and largest subscription content eCommerce site portfolios & affiliate networks online. Becky and the Buoyancy Digital team will strategize and build optimized digital marketing infrastructure that blends content with user intelligence, personalization and automation to develop & nurture relationships via digital communication channels until they become profitable. This offering is agnostic of how the client is sourcing their digital visitors, as well as their specific eCommerce business models & [...]

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Retail Advertising with Google – Live Presentation by Buoyancy Digital in Colorado Springs

By |2018-05-17T18:49:43+00:00May 17th, 2018|AdWords, Conversion Optimization, Digital Media, SEM, sem tools|

Looking to boost revenue and sales for your retail business? Come join local agency Buoyancy Digital for a Google Partners Livestream on June 20 at the @EpiCentral office in Colorado Springs. Register now at https://partnersconnect.withgoogle.com/event/buoyancy-digital-llc We are a Google AdWords accredited agency with over 60 years of combined experience in digital marketing, SEM, eCommerce operations, SEO & affiliate & influencer program management.

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ResponsiTech and Buoyancy Digital Announce Authorized Channel Partnership

By |2018-02-06T14:37:17+00:00February 6th, 2018|age restricted advertising, cannabis industry, Digital Media, online advertising, youth safety online|

      February 6, 2018 (Redondo Beach CA) Responsible Internet Technology Company (ResponsiTech) and Buoyancy Digital (BD) are pleased to announce their Authorized Channel Partnership in support of online youth safety. ResponsiTech is a for-profit youth safety technology corporation that integrates cannabis-specific youth safety best practices in its Responsible Youth Safety (RYS) membership program and monitors members for compliance. Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditations from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau [...]

Keyword research tool SEMRush endorsed by Buoyancy Digital agency

By |2017-04-22T16:34:39+00:00July 7th, 2016|adtech, AdWords, Conversion Optimization, Digital Media, keyword research, martech, SEM, sem tools, seo tools|

Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.

RateMyTeachers.com retains Buoyancy Digital for Ad Sales Support

By |2017-04-22T16:34:40+00:00May 19th, 2016|Digital Media, Digital Media Sales, Ecommerce, Online Advertising Sales|

RateMyTeachers.com is one of the top tier sites on the web for student user generated reviews of teachers and schools across the USA, and now in Canada & the United Kingdom. The site, in operation since 2001, was founded by the same team that created RateMyProfessors.com, which was ultimately sold to Viacom, Inc. Having served more than 100 million users over 16 years, the RateMyTeachers site provides very robust advertising opportunities for merchants seeking well qualified EDU traffic. RateMyTeachers.com has retained Buoyancy Digital's Chief, Scott Rabinowitz, to support the expansion of its in-house affiliate and advertising revenue programs on the site. If you are a brand marketer, ad agency, or ad network service provider who seeks to promote relevant offerings direct to students, parents & [...]

The Attribution Question in Digital Media

By |2017-04-22T16:34:40+00:00May 6th, 2016|Attribution, Conversion Optimization, Digital Media, Ecommerce|

  The Attribution Question Like many of you, I look at traffic and conversion reports every day for various ad campaigns from different digital traffic sources for various advertised offers. Accordingly, the ads placed, whether SEM/paid search, display, social, or otherwise get optimized both manually and systematically on a regular basis to extract the best possible results. There are typically target CPA or ROAS goals baked into every campaign purchased, with pixels, tracking URL’s, cookies and various other technical methodologies to generate reports showing tangible results which validate success or show where improvements can be made….or both. Simple enough, right? Attribution for digital media buys in your bag of marketing tricks (aka layers of the funnel) comes down to assigning credit where credit is due, [...]