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So far Scott Rabinowitz has created 15 blog entries.

Cannabis retailers and dispensaries: Join us at the RAD Expo in Portland

By |2018-09-08T10:49:24+00:00August 30th, 2018|age restricted advertising, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Ecommerce, youth safety online|

An announcement from our friends at the RAD Expo. Buoyancy Digital, the industry's premier online ad agency for adult use brands, will be there and we look forward to meeting new and established cannabis retailers and dispensaries. Let's talk traffic, for your facilities and your web sites. The RAD Expo returns this fall for marijuana retailers   Following the RAD Expo’s huge success in January, Marijuana Venture will be producing the next RAD (Retail and Dispensary) Expo this October 10-11 in Portland, Oregon. The B2B event is 100% focused on marijuana retail and dispensary businesses. Because the RAD Expo is free for marijuana retail and dispensary owners, buyers and employees, the quality of attendees was a difference-maker for many exhibitors. “The RAD Expo is [...]

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Cannabis media buying: Scott Rabinowitz as panelist at cannabis conference Miami USCC Expo

By |2018-09-08T10:50:25+00:00August 17th, 2018|age restricted advertising, brand expert, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, Digital Media Sales, Ecommerce, interactive ads, martech, online advertising, Online Advertising Sales, paid search, Scott Rabinowitz, SEM, SEO|

Buoyancy Digital is honored to support the US Cannabis Conference in Miami next week. Agency founder Scott Rabinowitz will be a speaking as a panelist at the event, discussing best practices for Youth Safety and media buying for cannabis brands online.

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Cannabis SEO and advertising – NCIA podcast interview with Scott Rabinowitz

By |2018-08-06T15:55:00+00:00August 6th, 2018|age restricted advertising, Attribution, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, interactive ads, online advertising, paid search, Scott Rabinowitz, SEO, seo tools, youth safety online|

On behalf of the Buoyancy Digital ad agency team, we are grateful to NCIA and CannabisRadio for having our founder, Scott Rabinowitz on their show. Topics covered included SEO for cannabis web sites, as well as tips for online advertising & #YouthSafety compliance for cannabis brands online. Grab a coffee and have a listen. Want to talk about your online advertising # SEO needs and operate in the cannabis industry? Give us a shout and we'll be back to you within a business day to talk solutions specific to your digital marketing needs. Buoyancy Digital is the leading digital advertising agency for age restricted brands worldwide, proud members of #NCIA & supporting #YouthSafety firm ResponsiTech. Reach us via https://buoyancydigital.com/cannabis

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Cannabis marketing – practical SEO considerations from Rod at Buoyancy Digital

By |2018-07-18T17:06:07+00:00July 18th, 2018|age restricted advertising, Attribution, B2B Marketing, cannabis advertising, cannabis marketing, Conversion Optimization, Customer Experience, Digital Media, ecommerce tools, keyword research, paid search, SEM, SEO, seo tools|

One thing that is unique to the cannabis industry versus most others when it comes to paid search advertising (SEM) using mediums such as Google and Bing is that this is not an option available for most cannabis content sites of any variety. Bing and Google do not allow paid search ads to run within their networks for dispensaries & other core cannabis brand web sites. This takes away potentially 50% of the search engine advertising opportunities, leaving only one big opportunity available to get found in search, and that is SEO or the process of Search Engine Optimization. You now are left with this question. What is SEO ? -Determining if your site is already optimized for search engines couldn’t be simpler. Select [...]

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Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital

By |2018-07-12T00:34:42+00:00July 12th, 2018|AdWords, Attribution, B2B Marketing, cannabis advertising, cannabis industry, cannabis marketing, Conversion Optimization, Digital Media, online advertising, paid search, SEM, SEO|

In an era where a site containing erotic, alcohol, tobacco, gambling or other salacious content can more easily buy online ads from major networks than a site offering cannabis products or services, staying current on what's truly available for your specific category of cannabis web site is no longer optional. Our team has spent more than 60 years in combined experience, plus more than $300 million is deal flow, working on the online marketing & buying of digital advertising for companies across the age restricted content spectrum. As specifically related to my experience with handling the buying of traffic & ad space, here is the latest view of the state of the state of digital ad buys for cannabis brands: Paid search, aka SEM [...]

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Meet Becky at XBiz Miami – Let’s talk Conversions and Digital Media Services

By |2018-05-29T14:33:10+00:00May 29th, 2018|adtech, Adult, age restricted advertising, martech, Uncategorized|

On behalf of the Buoyancy Digital team, we are pleased to announce that our COO, Becky DeForest will be in attendance this week at the XBiz Miami conference. She is in charge of all agency client conversion rate optimization & marketing funnel programs and may have a solution for your business. Becky was the co-founder of AdultRevenueService, aka ARS, which was one of the first and largest eCommerce subscription site portfolios & affiliate networks in the world and now she wants to help other age-restricted brands with their marketing technology needs, in tandem with the full suite of digital advertising services offered by the Buoyancy Digital agency. If you have time, send her a message or find her on the show floor May 30th. Let's [...]

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Conversion and Landing Page Optimization from Buoyancy Digital

By |2018-05-22T15:15:45+00:00May 22nd, 2018|Attribution, Conversion Optimization, Customer Experience, Digital Media, Ecommerce, ecommerce tools|

Let’s Fix your Conversion Process and Web Site Output We are pleased to announce the availability of high level marketing infrastructure & operational support services. Our operations chief Becky brings over 20 years of proven talents with optimizing the digital end user experience to drive sales. She was a co-founder at ARS, one of the first and largest subscription content eCommerce site portfolios & affiliate networks online. Becky and the Buoyancy Digital team will strategize and build optimized digital marketing infrastructure that blends content with user intelligence, personalization and automation to develop & nurture relationships via digital communication channels until they become profitable. This offering is agnostic of how the client is sourcing their digital visitors, as well as their specific eCommerce business models & [...]

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Retail Advertising with Google – Live Presentation by Buoyancy Digital in Colorado Springs

By |2018-05-17T18:49:43+00:00May 17th, 2018|AdWords, Conversion Optimization, Digital Media, SEM, sem tools|

Looking to boost revenue and sales for your retail business? Come join local agency Buoyancy Digital for a Google Partners Livestream on June 20 at the @EpiCentral office in Colorado Springs. Register now at https://partnersconnect.withgoogle.com/event/buoyancy-digital-llc We are a Google AdWords accredited agency with over 60 years of combined experience in digital marketing, SEM, eCommerce operations, SEO & affiliate & influencer program management.

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Buoyancy Digital joins NCIA, supporting age restricted digital media for cannabis brands

By |2018-02-08T15:48:08+00:00February 8th, 2018|cannabis advertising, cannabis industry, cannabis marketing, online advertising, youth safety online|

          February  2018 (Colorado Springs CO) Buoyancy Digital (BD) is pleased to announce its membership in the National Cannabis Industry Association, in support of responsible online advertising for brands within the age restricted cannabis industry, Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditation from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau (IAB), as well as AdWords/Google Partners and BingAds. NCIA is the only national trade association advancing the interests of the legitimate [...]

ResponsiTech and Buoyancy Digital Announce Authorized Channel Partnership

By |2018-02-06T14:37:17+00:00February 6th, 2018|age restricted advertising, cannabis industry, Digital Media, online advertising, youth safety online|

      February 6, 2018 (Redondo Beach CA) Responsible Internet Technology Company (ResponsiTech) and Buoyancy Digital (BD) are pleased to announce their Authorized Channel Partnership in support of online youth safety. ResponsiTech is a for-profit youth safety technology corporation that integrates cannabis-specific youth safety best practices in its Responsible Youth Safety (RYS) membership program and monitors members for compliance. Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditations from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau [...]