/cannabis industry

CBD Edibles and Dr Norms – The Online Bakery is Open for Business

By |2018-12-11T00:23:50+00:00December 11th, 2018|cannabis industry, CBD, Ecommerce, edibles, online advertising|

Los Angeles, CA - December 2018 – Legendary edibles brand Dr. Norm’s Cookies has debuted a direct to consumer eCommerce site for the US market, as part of the company’s corporate development plan. Dr. Norm’s is the creator of chocolate chip therapy mini cookies, the top ranked THC & CBD edibles available from dispensaries in California, as reviewed by High Times, MG Retailer and other cannabis industry publications. They are known for great tasting cookies that allow you to taste the cookie and not the medicine as well as the relevant concept “Know Your Dose!” In 2018, the edibles brand introduced CBD only variations of its flagship chocolate chip cookie as well as adding a peanut butter chocolate CBD only variety. With the launch of [...]

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Cannabusiness & Subscriptions: Why a Subscription Model Is Welcomed by Consumers & Businesses

By |2018-10-22T16:11:49+00:00October 22nd, 2018|cannabis industry, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate repeated cash flow that is steady and predictable. But not all businesses are comfortable with a recurring income model. During a client discovery call, I was baffled to learn that a company was going to launch a monthly experience box, but they weren’t going to use a subscription business model for their product. They had the impression that monthly billing in a subscription model was a shady practice and consumers felt the same way. Here are my thoughts on why a subscription business model is welcome by cannabis consumers just as much as cannabis businesses and how you can execute the model successfully. Consumers Love Subscriptions Consumer adoption of subscription-based products has [...]

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Cannabis Radio Interviews Buoyancy Digital Founder at USCC Expo in Phoenix

By |2018-10-22T15:57:49+00:00October 18th, 2018|cannabis advertising, cannabis industry, cannabis marketing|

On location from USCC Expo in Phoenix, CannabisRadio interviews our very own Scott Rabinowitz about setting a complete digital marketing strategy beyond social media for cannabis businesses. This is important because, regardless of market sector, in a consumer-driven market like cannabis, consumers will want a particular product as well as a particular experience. Remember that not everyone is on IG or FB. In this quick, 15 minute interview, our founder Scott covers some great points: Why your marketing plan should include a comprehensive digital advertising section. How to lower your risk for compliance issues How to get better advertising acceptance on digital properties How to work with a digital marketing & advertising agency, even with an in house team Listen in now! [...]

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Cannabusiness & Subscriptions: Recurring Revenue for the Cannabis Industry

By |2018-09-06T18:15:48+00:00August 30th, 2018|cannabis industry, Consumer Products, Ecommerce, Subscriptions|

Subscription business models allow businesses to strategically plan for growth because they generate recurring revenue. Repeated cash flow that is steady and predictable is business nirvana. However, before you can build predictable cash flow and revenue, you need to know what the critical success factors of a subscription business model are and how to accurately measure them. Cannabis products & delivery services are perfect candidates for use in subscription business models. Because they are consumed and need ongoing replenishment, providing products on a timely basis, as the customer needs it, fulfills both your customer need, and provides the holy grail of recurring revenue. However, because we’re talking about cannabis products, you will need to do your homework on the compliance requirements within your jurisdiction, to [...]

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Cannabis retailers and dispensaries: Join us at the RAD Expo in Portland

By |2018-09-08T10:49:24+00:00August 30th, 2018|age restricted advertising, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Ecommerce, youth safety online|

An announcement from our friends at the RAD Expo. Buoyancy Digital, the industry's premier online ad agency for adult use brands, will be there and we look forward to meeting new and established cannabis retailers and dispensaries. Let's talk traffic, for your facilities and your web sites. The RAD Expo returns this fall for marijuana retailers   Following the RAD Expo’s huge success in January, Marijuana Venture will be producing the next RAD (Retail and Dispensary) Expo this October 10-11 in Portland, Oregon. The B2B event is 100% focused on marijuana retail and dispensary businesses. Because the RAD Expo is free for marijuana retail and dispensary owners, buyers and employees, the quality of attendees was a difference-maker for many exhibitors. “The RAD Expo is [...]

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Cannabis media buying: Scott Rabinowitz as panelist at cannabis conference Miami USCC Expo

By |2018-09-08T10:50:25+00:00August 17th, 2018|age restricted advertising, brand expert, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, Digital Media Sales, Ecommerce, interactive ads, martech, online advertising, Online Advertising Sales, paid search, Scott Rabinowitz, SEM, SEO|

Buoyancy Digital is honored to support the US Cannabis Conference in Miami next week. Agency founder Scott Rabinowitz will be a speaking as a panelist at the event, discussing best practices for Youth Safety and media buying for cannabis brands online.

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Cannabis SEO and advertising – NCIA podcast interview with Scott Rabinowitz

By |2018-08-06T15:55:00+00:00August 6th, 2018|age restricted advertising, Attribution, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, interactive ads, online advertising, paid search, Scott Rabinowitz, SEO, seo tools, youth safety online|

On behalf of the Buoyancy Digital ad agency team, we are grateful to NCIA and CannabisRadio for having our founder, Scott Rabinowitz on their show. Topics covered included SEO for cannabis web sites, as well as tips for online advertising & #YouthSafety compliance for cannabis brands online. Grab a coffee and have a listen. Want to talk about your online advertising # SEO needs and operate in the cannabis industry? Give us a shout and we'll be back to you within a business day to talk solutions specific to your digital marketing needs. Buoyancy Digital is the leading digital advertising agency for age restricted brands worldwide, proud members of #NCIA & supporting #YouthSafety firm ResponsiTech. Reach us via https://buoyancydigital.com/cannabis

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Cannabis Marketing News – Online Advertising Options for Age Restricted Brands from Buoyancy Digital

By |2018-07-12T00:34:42+00:00July 12th, 2018|AdWords, Attribution, B2B Marketing, cannabis advertising, cannabis industry, cannabis marketing, Conversion Optimization, Digital Media, online advertising, paid search, SEM, SEO|

In an era where a site containing erotic, alcohol, tobacco, gambling or other salacious content can more easily buy online ads from major networks than a site offering cannabis products or services, staying current on what's truly available for your specific category of cannabis web site is no longer optional. Our team has spent more than 60 years in combined experience, plus more than $300 million is deal flow, working on the online marketing & buying of digital advertising for companies across the age restricted content spectrum. As specifically related to my experience with handling the buying of traffic & ad space, here is the latest view of the state of the state of digital ad buys for cannabis brands: Paid search, aka SEM [...]

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Buoyancy Digital joins NCIA, supporting age restricted digital media for cannabis brands

By |2018-02-08T15:48:08+00:00February 8th, 2018|cannabis advertising, cannabis industry, cannabis marketing, online advertising, youth safety online|

          February  2018 (Colorado Springs CO) Buoyancy Digital (BD) is pleased to announce its membership in the National Cannabis Industry Association, in support of responsible online advertising for brands within the age restricted cannabis industry, Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditation from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau (IAB), as well as AdWords/Google Partners and BingAds. NCIA is the only national trade association advancing the interests of the legitimate [...]

ResponsiTech and Buoyancy Digital Announce Authorized Channel Partnership

By |2018-02-06T14:37:17+00:00February 6th, 2018|age restricted advertising, cannabis industry, Digital Media, online advertising, youth safety online|

      February 6, 2018 (Redondo Beach CA) Responsible Internet Technology Company (ResponsiTech) and Buoyancy Digital (BD) are pleased to announce their Authorized Channel Partnership in support of online youth safety. ResponsiTech is a for-profit youth safety technology corporation that integrates cannabis-specific youth safety best practices in its Responsible Youth Safety (RYS) membership program and monitors members for compliance. Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditations from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau [...]