February 6, 2018
(Redondo Beach CA) Responsible Internet Technology Company (ResponsiTech) and Buoyancy Digital (BD) are pleased to announce their Authorized Channel Partnership in support of online youth safety.
ResponsiTech is a for-profit youth safety technology corporation that integrates cannabis-specific youth safety best practices in its Responsible Youth Safety (RYS) membership program and monitors members for compliance.
Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM). Scott Rabinowitz, Founder at Buoyancy Digital, maintains professional accreditations from digital media organizations & platforms providers, including DMSC from the Interactive Advertising Bureau (IAB), AdWords/Google Partners and BingAds.
The largest segments of the online marketing and ad universe are off limits to cannabis industry brands, limiting market reach quite severely for digital direct response promotions. BD knows what options exist for online advertising, from local to global in every sector of the cannabis industry. BD ensures legal compliance with age restricted online advertising which is why many top tier media digital media platforms and traditional media publishers accept ads from BD clients.
In support of the ResponsiTech mission, Buoyancy Digital shall serve as an authorized reseller of its Youth Safety products and services available to cannabis industry brands in late 2018.
Buoyancy Digital will be attending the NCIA Seed-to-Sale Show in Denver, February 7-8, 2018.
All companies have websites – the entry point for most youth access. The use of the RYS filtering label along with parental controls are the first line of defense; followed by age verification and responsible age-restricted advertising.
“Youth Safety is our ethical responsibility. We have combined the talents of top experts to accomplish this mission. From our experience in working with other marginalized industries, we know that it is essential to implement industry-specific youth safety best practices to address government regulations and block youth from illicit access. ResponsiTech will launch its Responsible Youth Safety membership program in late 2018”, as per Joan Irvine, CEO at ResponsiTech.
ResponsiTech will be announcing additional Authorized Channel Partners and other services in the next several months.
Buoyancy Digital (BD) is a digital media buying agency with over 20 years of age-restricted ad buying expertise, across the spectrum of digital display ad platforms on the web and social media, as well as the keyword-centric realm of paid search (SEM) https://www.buoyancydigital.com.
ResponsiTech is a for-profit youth safety technology corporation that integrates cannabis-specific youth safety best practices in its Responsible Youth Safety (RYS) membership program and monitors members for compliance. https://www.responsitech.com
###
