Let’s Fix your Conversion Process and Web Site Output
We are pleased to announce the availability of high level marketing infrastructure & operational support services. Our operations chief Becky brings over 20 years of proven talents with optimizing the digital end user experience to drive sales. She was a co-founder at ARS, one of the first and largest subscription content eCommerce site portfolios & affiliate networks online.
Becky and the Buoyancy Digital team will strategize and build optimized digital marketing infrastructure that blends content with user intelligence, personalization and automation to develop & nurture relationships via digital communication channels until they become profitable.
This offering is agnostic of how the client is sourcing their digital visitors, as well as their specific eCommerce business models & product/service offerings, markets served, etc. For tangible deliverables, they break down into these buckets:
- Website design or redesign, guided by the client’s existing marketing goals and sales processes.
This includes assessment of current website setup and associated technology & service provider integrations, with a comparison to company goals.
Proposed integrations & changes to sites, systems or landing pages for clients will allow for major client gains in the following areas: improved data and actionable intelligence gathering; greater use of personalization in all client digital touchpoints; expanded use of marketing automation tools, systems and strategy; implementation and/or deployment of conversational interfaces are also included as necessary, to help brands better develop one-to-one relationships with all website & social media page visitors, regardless of which marketing channel drove the user, and thus improve the lifetime value of your customer relationships.
- Paid media campaign augmentation: includes assessment, optimization or fresh creation of landing pages (designed to convert on your campaign objectives) integrated with a CRM (customer relationship management) platform to collect intelligence that your company can act on today to improve site output.
Proposal and implementation of CTA (call to action) supporting mechanisms: dependent on campaign objectives (lead collection, point of sale, click to call, etc.). It includes bespoke marketing tech stack to measure and optimize campaigns.
Automated relationship nurturing to move users closer to finding value worth paying for whatever you are selling.
- Funnel implementation: translate the sales process to well designed user experiences that create and build the necessary relationships to convert causal visitors into customers.
Funnel steps and transitions are guided by company sales process, strategies, and goals.
- Digital relationship management: using communication channels such as email and messenger services to nurture relationships, and thus increase client engagement, CTR, & to meet and exceed sales/revenue objectives from your existing client base, across all channels of communication.
Talk to us. We’ve built, managed and/or improved upon site performance for clients across the Internet since it’s commercial inception in the 1990’s. We are no-bull, get into the weeds operators with over 60 years experience in the field. We can recommend, implement, optimize and report on the success of conversion and customer engagement solutions tailored to your specific brand situation and driven by data & experience.