/Uncategorized

Webinar: How to Reach the New Cannabis Customer

By |2018-11-03T15:10:09+00:00November 3rd, 2018|Uncategorized|

Join us on November 8 as our own Scott Rabinowitz joins fellow panelist Dr. Anna Temer, DO and host Sonia Melamed as they discuss how content can be used to reach the new cannabis customer. If your business is in cannabis and you want to use content to connect with prospects in order to drive traffic to your site, generate leads and customers for your business, then this webinar is for you. Specifically, they will cover: How much content you should create What you should write about to position your business as a thought leader What kind of results you can expect How to stand out from your competition How to know who your ideal target audience is how to make sure your customer-facing team tells [...]

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Meet Becky at XBiz Miami – Let’s talk Conversions and Digital Media Services

By |2018-05-29T14:33:10+00:00May 29th, 2018|adtech, Adult, age restricted advertising, martech, Uncategorized|

On behalf of the Buoyancy Digital team, we are pleased to announce that our COO, Becky DeForest will be in attendance this week at the XBiz Miami conference. She is in charge of all agency client conversion rate optimization & marketing funnel programs and may have a solution for your business. Becky was the co-founder of AdultRevenueService, aka ARS, which was one of the first and largest eCommerce subscription site portfolios & affiliate networks in the world and now she wants to help other age-restricted brands with their marketing technology needs, in tandem with the full suite of digital advertising services offered by the Buoyancy Digital agency. If you have time, send her a message or find her on the show floor May 30th. Let's [...]

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Attack on Pearl Harbor – Read It in Comic Book form

By |2017-04-22T16:34:35+00:00November 8th, 2016|comic books, comics, military history, pearl harbor, Uncategorized, war books, world war ii|

With 29 days until we honor the 75th anniversary of the attack on Pearl Harbor, enjoy a sneak peak at the artwork from http://worldwariicomix.com - the definitive military history comic book experience, in print and digital formats. Noted military history author Jay Wertz and his team, which have been publishing coffee table books on U.S. military history for many years, is releasing a 75 anniversary re-telling of the story of the attack on Pearl Harbor, in comic book format, in digital and print editions. The author and his publishing team retained Buoyancy Digital to provide targeted social media community management services, as well as to manage the firm’s digital media spending across AdWords, BingAds and the Google Display Network. Enjoy some sample artwork from @WorldWarIIComix [...]

Interactive Overlays are the Future of Online Video Advertising

By |2017-04-22T16:34:39+00:00September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]