/interactive ads

Cannabis media buying: Scott Rabinowitz as panelist at cannabis conference Miami USCC Expo

By |2018-09-08T10:50:25+00:00August 17th, 2018|age restricted advertising, brand expert, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, Digital Media Sales, Ecommerce, interactive ads, martech, online advertising, Online Advertising Sales, paid search, Scott Rabinowitz, SEM, SEO|

Buoyancy Digital is honored to support the US Cannabis Conference in Miami next week. Agency founder Scott Rabinowitz will be a speaking as a panelist at the event, discussing best practices for Youth Safety and media buying for cannabis brands online.

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Cannabis SEO and advertising – NCIA podcast interview with Scott Rabinowitz

By |2018-08-06T15:55:00+00:00August 6th, 2018|age restricted advertising, Attribution, cannabis advertising, cannabis industry, cannabis marketing, cannabis seo, Digital Media, interactive ads, online advertising, paid search, Scott Rabinowitz, SEO, seo tools, youth safety online|

On behalf of the Buoyancy Digital ad agency team, we are grateful to NCIA and CannabisRadio for having our founder, Scott Rabinowitz on their show. Topics covered included SEO for cannabis web sites, as well as tips for online advertising & #YouthSafety compliance for cannabis brands online. Grab a coffee and have a listen. Want to talk about your online advertising # SEO needs and operate in the cannabis industry? Give us a shout and we'll be back to you within a business day to talk solutions specific to your digital marketing needs. Buoyancy Digital is the leading digital advertising agency for age restricted brands worldwide, proud members of #NCIA & supporting #YouthSafety firm ResponsiTech. Reach us via https://buoyancydigital.com/cannabis

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Interactive Overlays are the Future of Online Video Advertising

By |2017-04-22T16:34:39+00:00September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]