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Branding Expert Martin Lindstrom

By |2017-04-22T16:34:34+00:00January 13th, 2017|B2B Marketing, brand expert, brand transformation, branding book, branding expert, marketing books|

There are plenty of firms and individuals that carry some expertise in branding across the globe, but few have the consistent insights as Martin Lindstrom, the New York times best selling author of Small Data. When you need to learn from a tried and proven branding expert at scale, talk to Martin, listen to his insights and read Small Data.

Best Cloud Video Editing Software from BeBop Technology

By |2017-04-22T16:34:34+00:00December 21st, 2016|cloud editing, cloud video editing, martech, post production, video ads, video advertising, video marketing|

My friends in the entertainment business have told me for years that the hassle and costs associated with renting Avid or Adobe work stations and then the post production issues for video editing require a better & faster solution. The cloud has given us storage solutions galore, but did you video producers realize that for post production, you can get cloud video editing software that works from a single laptop to meet the need? Talk to our friends at BeBop Technology BeBop Solo Cloud Video Editing Software  

Square is the only ecommerce solution needed for small business

By |2017-04-22T16:34:34+00:00December 19th, 2016|Ecommerce, ecommerce apps, ecommerce tools, mobile commerce tools|

As we know all too well, a single merchant can wind up using & thus paying for use of multiple CRM, eCommerce, Point-of-Sale/POS and other systems when one commerce-centric solution can do the job. Having polled clients and colleagues who offer commerce across multiple channels from in-person to events to online (social and web), over 88% told us that use of the Square system of card readers, POS and the included eCommerce management software has simplified their business and given them back some of their time that used to go towards pulling data and managing accounts on multiple platforms. Square sets the gold standard.

Attack on Pearl Harbor – Read It in Comic Book form

By |2017-04-22T16:34:35+00:00November 8th, 2016|comic books, comics, military history, pearl harbor, Uncategorized, war books, world war ii|

With 29 days until we honor the 75th anniversary of the attack on Pearl Harbor, enjoy a sneak peak at the artwork from http://worldwariicomix.com - the definitive military history comic book experience, in print and digital formats. Noted military history author Jay Wertz and his team, which have been publishing coffee table books on U.S. military history for many years, is releasing a 75 anniversary re-telling of the story of the attack on Pearl Harbor, in comic book format, in digital and print editions. The author and his publishing team retained Buoyancy Digital to provide targeted social media community management services, as well as to manage the firm’s digital media spending across AdWords, BingAds and the Google Display Network. Enjoy some sample artwork from @WorldWarIIComix [...]

Safecig ecig starter kits have the best prices in 2016!

By |2017-04-22T16:34:38+00:00September 21st, 2016|Consumer Products, Ecigs, Ecommerce|

  So a true confession - I have been a cigarette smoker for 20 years. It was time to look at options and I am evaluating ecigs as an option, starting with Safecig, the original and best ecig starter kits. They are low priced, ship direct and offer both the ecig starter kits and my favorite flavors of ecig refills. I highly recommend them.

Interactive Overlays are the Future of Online Video Advertising

By |2017-04-22T16:34:39+00:00September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]

Keyword research tool SEMRush endorsed by Buoyancy Digital agency

By |2017-04-22T16:34:39+00:00July 7th, 2016|adtech, AdWords, Conversion Optimization, Digital Media, keyword research, martech, SEM, sem tools, seo tools|

Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.