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Innovation Without Monetization Is Art Without an Audience

Why should you sell or license your artwork, technology or other IP products? Why should you commercialize & advertise the innovations and art you create?

Years ago, this long winded phrase hit me like a brick: Innovation without monetization is art without an audience.

It sounds lofty, but the premise is straightforward. If you or your firm creates something amazing and it can't or doesn't get nurtured commercially, it won't be seen or used (art without an audience).

Whether you create entertainment content, artwork in any form, or technology & software, innovation, the cornerstone of progress, propels us forward, igniting revolutions across all industries, and occasionally helps reshape the contours of human existence.

Your brainchild's potential lies dormant without the vital tether to monetization. This intricate relationship between innovation and monetization mirrors the symbiotic bond between art and its audience. Just as art finds its purpose in the eyes of beholders, innovation finds its validation in the market's embrace. To overlook this nexus is to consign innovation to the shadows, rendering it a mere echo of its potential.

The intersection of innovation and monetization is indispensable, akin to the relationship between art and its audience. Just as art finds its purpose in the eyes of beholders, innovation finds its validation in the market's embrace. Innovation without monetization is akin to art without an audience—devoid of impact, relevance, and resonance.

Build and create products, technology and art that matters. Bring it to market and let innovation be fueled by audiences who benefit from the existence of your work.

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