Coupon Fatigue & Promo Codes in eCommerce – Time to Rethink Your Views

By | 2017-04-22T16:34:41+00:00 April 21st, 2016|Ecommerce|

It’s 2015. eCommerce in its various forms is now almost 20 years old. Marketing and incentive techniques for attracting and converting consumers to sale across industries have evolved. Perhaps almost as ubiquitous as the leaderboards and banners used to convey incentives & promos are the infamous promo/discount/coupon codes themselves. A promo code is not necessarily the same thing as a coupon or discount code and the distinction between the two is critical to understand, whether you lead companies engaged in direct response eCommerce, invest in them, or are part of the marketing and eCommerce working groups within companies that use promo tools in their work to meet sell through, margin and related business objectives. Promo codes which require the end user to enter into a [...]

Are there SOME things you still don’t buy online?

By | 2016-04-21T21:20:22+00:00 April 21st, 2016|Ecommerce|

So it's true. We all proclaim to embrace the universality of shopping for anything online, but as humans, we have reserved the right to simply 'not go there' for certain types of shopping needs. For many, that no-go for online shopping threshold can be clothing (if I can't try it on before I buy, it will be a PITA process of returns and trying to make off the rack clothing fit a non-standard body); for others, it is perishable food products (why should I buy this cake, produce or other specialty grocery item from 2000 miles away that will need dry ice shipping and may arrive squashed from rough handling? Personally, I have overcome the objections of others as well as my own reservations & [...]

Top 4 Subscription Marketing Lessons for Mainstream Sites from Adult Industry

By | 2017-04-22T16:34:41+00:00 April 15th, 2016|Conversion Optimization|

Scott Rabinowitz doesn't get many calls from business reporters who want to write serious stories. He understands, "They tend to focus more on the controversial rather than our business practices. It's more fun and amusing than asking me to provide analytical feedback." But we suspect mainstream content marketers could learn a lot from the adult world. After all, it's a massive, intensely competitive, industry selling millions of subscriptions across every demographic over 18. As Rabinowitz points out, "It's relevant to all humanity; and one third of searches across search engines are adult on everyone's network, not just one part." Also, VCs and banks won't touch the industry for the most part - so adult subscription marketers have to make at least a dollar back for [...]

ASACP Honors Scott Rabinowitz and John Van Arnam at XBIZ Awards

By | 2017-04-22T16:34:41+00:00 March 23rd, 2016|Highlights|

Los Angeles, CA (February 14, 2011) — The Association of Sites Advocating Child Protection (ASACP) is pleased to announce the recipients of its annual Service Recognition Awards, Scott Rabinowitz and John Van Arnam. “ASACP’s success depends upon the generous contributions of its sponsors, members, volunteers and the public; along with the support of lawmakers and its advisory council,” states ASACP CEO Joan Irvine. “Each year, ASACP’s Service Recognition Award is presented to the person, or persons, whose consistent contributions have helped to make the organization’s work possible.” “Throughout the years, both John and Scott have always stepped up to help ASACP,” Irvine stated. “Last year they helped us develop the Safer Adults Sites program which demonstrated that ASACP and its members did due diligence for [...]