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Interactive Overlays are the Future of Online Video Advertising

By | 2017-04-22T16:34:39+00:00 September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]

An Epic Customer Experience Fail (And My Epic Win)

By | 2017-04-22T16:34:40+00:00 April 21st, 2016|Customer Experience|

I once had an unforgettable retail encounter at the Gateway Computers store in San Diego. It was the year 2000 and Gateway was king when it came to PCs. Remember them, the brand with the black and white spotted cow logo? You know you do! They were as ubiquitous and visible in their peak as the once mighty AOL, who so kindly adorned every coffee table in the USA with enough free trial CD-ROMs to provide complete coaster collections for the bulk of the population. The point is, I had broken my PC Card modem (PCMCIA back in the day), and while there were already options to buy and replace products with merchants online, I decided to do it the old-fashioned way: I was going [...]

The Hack That Converts Paid Traffic 2-3x Better

By | 2017-04-22T16:34:41+00:00 April 21st, 2016|Conversion Optimization|

Over the span of almost 20 years, I’ve bought and sold more than a billion click-throughs. Ahhh, the love/hate relationship with paid traffic. On the one hand, it’s great -- a way to get more eyeballs with minimal effort. On the other, it’s one of the most frustrating parts of running a large-scale business. You’re paying for all this traffic, but are you really seeing ROI? How do you make sure it converts? I’ve worked in media planning and online advertising sales practically since its inception. I’ve helped buy and distribute traffic for countless brand and eCommerce clients, plus all manner of digital media vendors. Every single one sought better conversion ratios and/or higher order values. Bottom line: they all wanted measurable ROI from [...]

How a Charging Device Directly Impacted a Trade Show

By | 2017-04-22T16:34:41+00:00 April 21st, 2016|B2B Marketing|

Omni-channel marketing for a business to business outcome. A 24/7/365 experience for any kind of professional services provider, including our team atOpiaTalk in Baltimore. This post is essentially a lesson in how the smallest yet most effective tools can impact your life, your business and even help make new friends and grow your book of business. Like many young companies with a passion for technology and media convergence, our team found ourselves among the thousands of attendees at this year's SXSW Interactive event in Austin. A team of four, armed with the usual cadre of energy consuming smart devices so we could all stay in touch on the ground and manage our business remotely via apps and browser based tools. The conference was an incredible [...]

Coupon Fatigue & Promo Codes in eCommerce – Time to Rethink Your Views

By | 2017-04-22T16:34:41+00:00 April 21st, 2016|Ecommerce|

It’s 2015. eCommerce in its various forms is now almost 20 years old. Marketing and incentive techniques for attracting and converting consumers to sale across industries have evolved. Perhaps almost as ubiquitous as the leaderboards and banners used to convey incentives & promos are the infamous promo/discount/coupon codes themselves. A promo code is not necessarily the same thing as a coupon or discount code and the distinction between the two is critical to understand, whether you lead companies engaged in direct response eCommerce, invest in them, or are part of the marketing and eCommerce working groups within companies that use promo tools in their work to meet sell through, margin and related business objectives. Promo codes which require the end user to enter into a [...]

Are there SOME things you still don’t buy online?

By | 2016-04-21T21:20:22+00:00 April 21st, 2016|Ecommerce|

So it's true. We all proclaim to embrace the universality of shopping for anything online, but as humans, we have reserved the right to simply 'not go there' for certain types of shopping needs. For many, that no-go for online shopping threshold can be clothing (if I can't try it on before I buy, it will be a PITA process of returns and trying to make off the rack clothing fit a non-standard body); for others, it is perishable food products (why should I buy this cake, produce or other specialty grocery item from 2000 miles away that will need dry ice shipping and may arrive squashed from rough handling? Personally, I have overcome the objections of others as well as my own reservations & [...]

Top 4 Subscription Marketing Lessons for Mainstream Sites from Adult Industry

By | 2017-04-22T16:34:41+00:00 April 15th, 2016|Conversion Optimization|

Scott Rabinowitz doesn't get many calls from business reporters who want to write serious stories. He understands, "They tend to focus more on the controversial rather than our business practices. It's more fun and amusing than asking me to provide analytical feedback." But we suspect mainstream content marketers could learn a lot from the adult world. After all, it's a massive, intensely competitive, industry selling millions of subscriptions across every demographic over 18. As Rabinowitz points out, "It's relevant to all humanity; and one third of searches across search engines are adult on everyone's network, not just one part." Also, VCs and banks won't touch the industry for the most part - so adult subscription marketers have to make at least a dollar back for [...]

ASACP Honors Scott Rabinowitz and John Van Arnam at XBIZ Awards

By | 2017-04-22T16:34:41+00:00 March 23rd, 2016|Highlights|

Los Angeles, CA (February 14, 2011) — The Association of Sites Advocating Child Protection (ASACP) is pleased to announce the recipients of its annual Service Recognition Awards, Scott Rabinowitz and John Van Arnam. “ASACP’s success depends upon the generous contributions of its sponsors, members, volunteers and the public; along with the support of lawmakers and its advisory council,” states ASACP CEO Joan Irvine. “Each year, ASACP’s Service Recognition Award is presented to the person, or persons, whose consistent contributions have helped to make the organization’s work possible.” “Throughout the years, both John and Scott have always stepped up to help ASACP,” Irvine stated. “Last year they helped us develop the Safer Adults Sites program which demonstrated that ASACP and its members did due diligence for [...]