Interactive Overlays are the Future of Online Video Advertising

By | 2017-04-22T16:34:39+00:00 September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]

Keyword research tool SEMRush endorsed by Buoyancy Digital agency

By | 2017-04-22T16:34:39+00:00 July 7th, 2016|adtech, AdWords, Conversion Optimization, Digital Media, keyword research, martech, SEM, sem tools, seo tools|

Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.

RateMyTeachers.com retains Buoyancy Digital for Ad Sales Support

By | 2017-04-22T16:34:40+00:00 May 19th, 2016|Digital Media, Digital Media Sales, Ecommerce, Online Advertising Sales|

RateMyTeachers.com is one of the top tier sites on the web for student user generated reviews of teachers and schools across the USA, and now in Canada & the United Kingdom. The site, in operation since 2001, was founded by the same team that created RateMyProfessors.com, which was ultimately sold to Viacom, Inc. Having served more than 100 million users over 16 years, the RateMyTeachers site provides very robust advertising opportunities for merchants seeking well qualified EDU traffic. RateMyTeachers.com has retained Buoyancy Digital's Chief, Scott Rabinowitz, to support the expansion of its in-house affiliate and advertising revenue programs on the site. If you are a brand marketer, ad agency, or ad network service provider who seeks to promote relevant offerings direct to students, parents & [...]

The Attribution Question in Digital Media

By | 2017-04-22T16:34:40+00:00 May 6th, 2016|Attribution, Conversion Optimization, Digital Media, Ecommerce|

  The Attribution Question Like many of you, I look at traffic and conversion reports every day for various ad campaigns from different digital traffic sources for various advertised offers. Accordingly, the ads placed, whether SEM/paid search, display, social, or otherwise get optimized both manually and systematically on a regular basis to extract the best possible results. There are typically target CPA or ROAS goals baked into every campaign purchased, with pixels, tracking URL’s, cookies and various other technical methodologies to generate reports showing tangible results which validate success or show where improvements can be made….or both. Simple enough, right? Attribution for digital media buys in your bag of marketing tricks (aka layers of the funnel) comes down to assigning credit where credit is due, [...]

An Epic Customer Experience Fail (And My Epic Win)

By | 2017-04-22T16:34:40+00:00 April 21st, 2016|Customer Experience|

I once had an unforgettable retail encounter at the Gateway Computers store in San Diego. It was the year 2000 and Gateway was king when it came to PCs. Remember them, the brand with the black and white spotted cow logo? You know you do! They were as ubiquitous and visible in their peak as the once mighty AOL, who so kindly adorned every coffee table in the USA with enough free trial CD-ROMs to provide complete coaster collections for the bulk of the population. The point is, I had broken my PC Card modem (PCMCIA back in the day), and while there were already options to buy and replace products with merchants online, I decided to do it the old-fashioned way: I was going [...]

The Hack That Converts Paid Traffic 2-3x Better

By | 2017-04-22T16:34:41+00:00 April 21st, 2016|Conversion Optimization|

Over the span of almost 20 years, I’ve bought and sold more than a billion click-throughs. Ahhh, the love/hate relationship with paid traffic. On the one hand, it’s great -- a way to get more eyeballs with minimal effort. On the other, it’s one of the most frustrating parts of running a large-scale business. You’re paying for all this traffic, but are you really seeing ROI? How do you make sure it converts? I’ve worked in media planning and online advertising sales practically since its inception. I’ve helped buy and distribute traffic for countless brand and eCommerce clients, plus all manner of digital media vendors. Every single one sought better conversion ratios and/or higher order values. Bottom line: they all wanted measurable ROI from [...]

How a Charging Device Directly Impacted a Trade Show

By | 2017-04-22T16:34:41+00:00 April 21st, 2016|B2B Marketing|

Omni-channel marketing for a business to business outcome. A 24/7/365 experience for any kind of professional services provider, including our team atOpiaTalk in Baltimore. This post is essentially a lesson in how the smallest yet most effective tools can impact your life, your business and even help make new friends and grow your book of business. Like many young companies with a passion for technology and media convergence, our team found ourselves among the thousands of attendees at this year's SXSW Interactive event in Austin. A team of four, armed with the usual cadre of energy consuming smart devices so we could all stay in touch on the ground and manage our business remotely via apps and browser based tools. The conference was an incredible [...]