Attack on Pearl Harbor – Read It in Comic Book form

By | 2017-04-22T16:34:35+00:00 November 8th, 2016|comic books, comics, military history, pearl harbor, Uncategorized, war books, world war ii|

With 29 days until we honor the 75th anniversary of the attack on Pearl Harbor, enjoy a sneak peak at the artwork from http://worldwariicomix.com - the definitive military history comic book experience, in print and digital formats. Noted military history author Jay Wertz and his team, which have been publishing coffee table books on U.S. military history for many years, is releasing a 75 anniversary re-telling of the story of the attack on Pearl Harbor, in comic book format, in digital and print editions. The author and his publishing team retained Buoyancy Digital to provide targeted social media community management services, as well as to manage the firm’s digital media spending across AdWords, BingAds and the Google Display Network. Enjoy some sample artwork from @WorldWarIIComix [...]

Safecig ecig starter kits have the best prices in 2016!

By | 2017-04-22T16:34:38+00:00 September 21st, 2016|Consumer Products, Ecigs, Ecommerce|

  So a true confession - I have been a cigarette smoker for 20 years. It was time to look at options and I am evaluating ecigs as an option, starting with Safecig, the original and best ecig starter kits. They are low priced, ship direct and offer both the ecig starter kits and my favorite flavors of ecig refills. I highly recommend them.

Interactive Overlays are the Future of Online Video Advertising

By | 2017-04-22T16:34:39+00:00 September 9th, 2016|adtech, Attribution, Conversion Optimization, Customer Experience, Digital Media, digital video, Ecommerce, interactive ads, Uncategorized, video ads, video advertising, video marketing|

To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay. Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed. The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms. Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences. This technology assists content providers to not only to drive membership and [...]

Keyword research tool SEMRush endorsed by Buoyancy Digital agency

By | 2017-04-22T16:34:39+00:00 July 7th, 2016|adtech, AdWords, Conversion Optimization, Digital Media, keyword research, martech, SEM, sem tools, seo tools|

Almost 20 years in the making! I have been playing with, stress testing and validating 3rd party keyword research tools for various uses as a digital marketer, for brands, agencies, publishers and other digital media platform providers. For our clients' SEM campaigns on any search engine platform. For our clients' competitive analysis of the organic and paid search segments of the funnel. For content and user experience managers to use even larger sets of informed data in keyword selection and tagging for all content on their owned and earned media. After many experiments, with 3rd party keyword and visibility research tools, some of which have even gone off the market, SEMRush is hands-down, my favorite. Well worth your time and expense.

RateMyTeachers.com retains Buoyancy Digital for Ad Sales Support

By | 2017-04-22T16:34:40+00:00 May 19th, 2016|Digital Media, Digital Media Sales, Ecommerce, Online Advertising Sales|

RateMyTeachers.com is one of the top tier sites on the web for student user generated reviews of teachers and schools across the USA, and now in Canada & the United Kingdom. The site, in operation since 2001, was founded by the same team that created RateMyProfessors.com, which was ultimately sold to Viacom, Inc. Having served more than 100 million users over 16 years, the RateMyTeachers site provides very robust advertising opportunities for merchants seeking well qualified EDU traffic. RateMyTeachers.com has retained Buoyancy Digital's Chief, Scott Rabinowitz, to support the expansion of its in-house affiliate and advertising revenue programs on the site. If you are a brand marketer, ad agency, or ad network service provider who seeks to promote relevant offerings direct to students, parents & [...]

The Attribution Question in Digital Media

By | 2017-04-22T16:34:40+00:00 May 6th, 2016|Attribution, Conversion Optimization, Digital Media, Ecommerce|

  The Attribution Question Like many of you, I look at traffic and conversion reports every day for various ad campaigns from different digital traffic sources for various advertised offers. Accordingly, the ads placed, whether SEM/paid search, display, social, or otherwise get optimized both manually and systematically on a regular basis to extract the best possible results. There are typically target CPA or ROAS goals baked into every campaign purchased, with pixels, tracking URL’s, cookies and various other technical methodologies to generate reports showing tangible results which validate success or show where improvements can be made….or both. Simple enough, right? Attribution for digital media buys in your bag of marketing tricks (aka layers of the funnel) comes down to assigning credit where credit is due, [...]

An Epic Customer Experience Fail (And My Epic Win)

By | 2017-04-22T16:34:40+00:00 April 21st, 2016|Customer Experience|

I once had an unforgettable retail encounter at the Gateway Computers store in San Diego. It was the year 2000 and Gateway was king when it came to PCs. Remember them, the brand with the black and white spotted cow logo? You know you do! They were as ubiquitous and visible in their peak as the once mighty AOL, who so kindly adorned every coffee table in the USA with enough free trial CD-ROMs to provide complete coaster collections for the bulk of the population. The point is, I had broken my PC Card modem (PCMCIA back in the day), and while there were already options to buy and replace products with merchants online, I decided to do it the old-fashioned way: I was going [...]